Possibly the only thing growing faster than social media usage is the number of social media technology companies out there, suggesting a marketplace ripe for consolidation. This week brought a … Read the whole story
Due in large part to its brilliant content partnership with BuzzFeed, Friskies clearly won social media over the holiday season. From mid-September to mid-December, … Read the whole story
The Index increased 3%, reaching a record high, as holiday-related content continues to drive high engagement. Target promoted its last minute sale across all … Read the whole story
That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story
"The campaign was all about brightening the holidays for others in unexpected and memorable ways," Lisa Rountree, vice president marketing, Capital One, tells "Marketing … Read the whole story
It's always a good thing to help the kids. Read the whole story
At this point on the calendar, marketers tend to reflect on the best marketing of the year and consider how to apply others' successful … Read the whole story