While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: … Read the whole story
On Tuesday, Facebook plans to unveil Product Ads -- a new format for brands to show off multiple offerings, and in some cases, their … Read the whole story
Reducing barriers to entry, Foursquare no longer requires new users to sign up for an account before accessing its mobile application. The move comes … Read the whole story
Seven of the top ten brands tracked decreases in digital engagement, contributing to the Index's 21% decline. Despite a 35% slide, Adidas held onto … Read the whole story
Action-gear company Oakley is launching a global digital push, "One Obsession," whose goal is to get people to "join the brand's global network of … Read the whole story
Writer Salman Rushdie became one of the best-known victims of Facebook's infamous "real name" policy in 2011, when the social networking service took down … Read the whole story
In the last few weeks, Hillary Rodham Clinton chided (okay, trolled) Rand Paul and Chris Christie for hedging on the value of vaccinations while … Read the whole story
Native has become the latest channel to be not quite what it was sometimes sold as. The same could be said for social, search … Read the whole story