Last year the social media universe was set all aTwitter by a series of articles from The Guardian U.S., accusing anonymous social media site Whisper of a number of misdeeds … Read the whole story
While it remains a tricky business, helping brands measure and monitor their social media impact has never been in higher demand. To stay in … Read the whole story
Red Bull is becoming a staple on the digital engagement leaderboard. The brand's promotion of the Red Bull Double Pipe Finals in Aspen increased … Read the whole story
Could Yahoo emerge in 2015 as the new face of journalism? Some think it's possible -- as with additions to its staff like former … Read the whole story
Gevalia is kicking off the launch with samples offered at "interactive ice bars" it's sponsoring at the Fast Company Grill and Rachael Ray's Feedback … Read the whole story
The film studio and its agency are leveraging the many millions of fans who follow the stars of the "Fast and Furious" franchise to … Read the whole story
If you would have told me a decade ago that a show like "Pretty Little Liars" would be a hit among Generation Z, I … Read the whole story
When, in December, 2013, The New York Times announced plans for advertising platform Paid Post, it prompted concerns among editorial greybeards at the Grey … Read the whole story