Following years of speculation that insurers might use information drawn from social media profiles to evaluate the potential risks presented by their customers, the insurance industry is getting its first … Read the whole story
Thought your organic reach and referral traffic couldn't get any lower on Facebook? Well, the social giant just announced more News Feed changes, which … Read the whole story
Duracell ascended up the leaderboard with an impressive 2,679% increase in digital engagement. Their latest ad featured world-class free climber, Kevin Jorgeson. Read the whole story
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
The legacy brands that are most likely to keep thriving in the face of fundamental shifts in consumer consumption preferences are those that have … Read the whole story
"This is all about turning the fitness tracking trend on its head and playing off Joe Boxer's irreverent [tone]," says Jamie Stein, vice president … Read the whole story
The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially … Read the whole story
There is an undeniable tide forcing the rapid progression of digital marketing into the world of advanced, science-based processes. It's not enough to have … Read the whole story