Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving it access to the latter's social media advertising technology in North America. The alliance will help SapientNitro expand its … Read the whole story
Revenue for Facebook's first quarter totaled $3.54 billion -- an increase of 42% year-over-year -- while ad revenue was up 46% year-over-year to $3.32 … Read the whole story
On the heels of healthy quarterly earnings, Facebook is rolling out Anthology -- a new effort to partner publishers with brands in search of … Read the whole story
Twitter is aware that many users find their timelines to be overwhelming and filled with irrelevant tweets. In response, the social giant is rolling … Read the whole story
Ahead of its first-quarter earnings, on Wednesday Facebook unveiled a new caller-ID and business directory app named "Hello." The app connects directly with the … Read the whole story
Mercedes-Benz secured a spot on the leaderboard due to strong engagement on Instagram surrounding their photo shoot at Europa-Park. The brand's digital engagement increased … Read the whole story
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
I recently attended an event at MIT, "Coming of Age in Dystopia: The Darkness of Young Adult Fiction," that looked at the dark world … Read the whole story