The Social Graf
According to the latest survey about social media usage among teens from Piper Jaffray, the winners include Instagram -- named as the most important social network by 32% of teens … Read the whole story
Lego and Geico helped push the Digital Engagement Index to its highest point in 2 weeks on 4/25. Geico's latest commercial generated over 2 … Read the whole story
The core of BuzzFeed's presentation was that the original, short-form video content it produces and distributes over many platforms in addition to its own … Read the whole story
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
While the Internet has become a lifeline to share information about individuals in disaster areas, more must be done to create emergency standards and … Read the whole story
In a bid to help Americans connect with mom on a different level, Hallmark is reprising its Valentine's Day ad campaign, a social experiment … Read the whole story
"The theme is going to places they haven't experienced and capturing it through video and photography." The campaign is centered at TraxHiddenGems.com, which examines … Read the whole story
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
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Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to … Read the whole story
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The next generation of digital audience platforms -- delivering really compelling experiences to people and inventing new ways for brands to get involved -- … Read the whole story
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Call it what you like, but using a "beach ready" model with a great figure is anything but sexist while it rubs shoulders on … Read the whole story
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Brands' abilities to access and leverage the kind of IoT data that makes marketers salivate is hampered by the existence of myriad manufacturer fiefdoms … Read the whole story
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Just as marketers were starting to dismiss Facebook for its low engagement rates and aging user base, the social media mammoth announced a series … Read the whole story
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Brands we know and love have a voice and a way of engaging with consumers naturally across media. For less consumer-facing brands, the language … Read the whole story
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Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, … Read the whole story
