One of the best things about social media -- how easy it makes connecting with people -- is also one of the worst things, at least when it comes to … Read the whole story
As expected, the NFL topped the leaderboard after the first day of the 2015 NFL Draft. The brand's engagement increased by 293%, with over … Read the whole story
Tecate's sponsorship of the mega-hyped boxing match taking place Saturday already appears to be paying off -- half (49%) of the digital social conversation … Read the whole story
The ads will also run on May 7 and the May 14 season finale. There are also four 10-second "snackable" spots featuring Keen that … Read the whole story
Twitter this week announced it has acquired TellApart, an ad tech firm specializing in cross-device ad retargeting. According to a Form 8-K filed to … Read the whole story
Only a handful of marketers get a chance to tie an ad campaign to the incredible momentum a watershed entertainment moment like the Super … Read the whole story
If education and healthcare and work are all accessible via a smartphone, don't we need to make them, along with the attendant access to … Read the whole story