Major League Baseball content is coming to Snapchat, at least in abbreviated form, courtesy of a new partnership between the messaging platform and Major League Baseball Advanced Media, a consortium … Read the whole story
Adding to its social marketing suite, Brand Networks has agreed to acquire rival Shift for $50 million in cash and stock. The deal means … Read the whole story
CBS comfortably doubled the digital engagement of any other brand yesterday after unveiling its 2015-2016 programming schedule. New drama Supergirl has already collected an … Read the whole story
Actor Scott Foley, who plays Jake on the hit TV show "Scandal," shares his love letter to his dog, Frankie, in a video that … Read the whole story
In the new ads, Arnett is a dad. But he's a dad surrounded by engineers in white coats. They are Bridgestone engineers who have … Read the whole story
Lowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking the first time Sherwin-Williams will be sold outside of its own stores in … Read the whole story
Ekho, a real-time data platform, this week announced it has raised $1.2 million in funding in a round led by Owen Van Natta, former … Read the whole story
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and … Read the whole story
If characters are currency and pictures are worth a thousand words, what's the value of an emoji? Read the whole story
It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a "mobile viewable" impression, but the ripple … Read the whole story