In addition to providing insight into consumer attitudes and preferences, social media data can help businesses adjust their pricing to better reflect their value, as determined by their online reputations. … Read the whole story
Google's recent announcements and YouTube video launches sparked viewers to further explore the brand's YouTube channel. Google's digital engagement was almost five times higher … Read the whole story
Hanan Wajih, senior brand manager of Band-Aid brand, tells "Marketing Daily" the campaign is part of an effort to build on the company's heritage. … Read the whole story
"We currently plan to feature 'The Walk' online and have a paid media plan in place to help ensure consumers can be exposed to … Read the whole story
A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also … Read the whole story
The book, entitled "Look At Me When I'm Talking To You," examines today's marketing environment and talks about what it takes to break through. Read the whole story
The Word of Mouth Association says 13% of our purchase ideas are word of mouth, face to face, and that, worldwide, that that amounts … Read the whole story