Facebook is building a video empire but many publishers have been wondering how exactly they're going to monetize their product, putting the world's largest social network at a disadvantage relative … Read the whole story
For many users, having to press and hold their screens to view content is far from intuitive. Acknowledging that fact, Snapchat will now let … Read the whole story
Just beating out print newspapers, consumers consider Facebook to be the most trusted source of content created by brands and companies. Among other channels, … Read the whole story
The effort centers on a TV spot launching July 6 about a woman on a run -- across three continents, and over rugged landscapes … Read the whole story
NBCSN says advertising pacing for its Tour de France three-week event is ahead of 2014's efforts. This year's three-week bike race starts up July … Read the whole story
I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than … Read the whole story
Coming back from Cannes, some people are jealous. They see the augmented reality, the glossy case studies, the hacks and the "best ever" results. … Read the whole story
Future CPG innovation and marketing success relies on identifying and leveraging signals that represent opportunities for action. While most signals are brand-specific, and often … Read the whole story