The Social Graf
Growing numbers of Americans are getting news from social media, but most of them don't think social media is a valuable source of news, according to a new survey from … Read the whole story
Geico secured the top spot on the leaderboard thanks to a 421% increase in engagement. Almost 2.5 million viewers flocked to the brand's latest … Read the whole story
The brand will also host several grassroots events to educate consumers on proper bra fit, use, and care, per the statement. Social media aspects … Read the whole story
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
Aldi is launching an online video series in collaboration with comedian Ben Bailey. The videos show real shoppers being put on the spot and … Read the whole story
COMMENTARYAt the Word of Mouth Marketing Association's Summit in 2010, Steve Knox, then CEO of P&G's in-house word of mouth marketing agency, Tremor, gave … Read the whole story
- COMMENTARY
For marketers, social media constantly offers up new ways to engage with target audiences, but it's important to distinguish investment-worthy innovations from flash in … Read the whole story
