Few things go together quite as well as professional sports and social media, and that's even more true with the advent of branded emojis that allow fans to show their … Read the whole story
By 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's … Read the whole story
Along with its cool lone-wolf cachet, Meerkat now has another edge on rival Periscope: GoPro. Select owners of the portable cameras can now stream … Read the whole story
Red Bull secured a place on the leaderboard after an active day on social media. The brand's engagement was supported by posts surrounding the … Read the whole story
Summer may be the sleeper season for footwear sales, but that isn't slowing major sneaker brands down, with Skechers, Adidas and Converse all piling … Read the whole story
Digital ad tech firm Centro is already putting the $30 million it raised just two months ago to work. The company on Thursday announced … Read the whole story
As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to … Read the whole story
It's been a bad week for digital display as viewability dipped to 49% and bots were said to be accounting for half of the … Read the whole story