The Social Graf
The Odyssey, a social content platform that employs a crowd-sourced approach to discovering writers and exposing their work to new audiences, has hired Lisa Shalett as chief marketing officer. Read the whole story
Spredfast has agreed to acquire the social data integration specialists at Shoutlet, per an expected announcement. Additions to Spredfast's product portfolio include a stronger … Read the whole story
Yesterday the top 10 brands all recorded over one million engagements each. Notably, KFC's recent promo featuring 'The Real Colonel Sanders' resulted in a … Read the whole story
A San Francisco-based startup thinks it has found the answer to identifying products that trend high among consumers on Facebook before turning them into … Read the whole story
The elements will include "party games" hosted on Facebook, prizes, gift giveaways and "other surprises," according to Campbell Soup Co. Fans will also be … Read the whole story
Liz Miller, SVP of marketing at the CMO Council, says the key issue is a holistic, connected customer experience. "Consumers may love the brand, … Read the whole story
More marketers are about to have access to Teads' "outstream" video ad unit via programmatic thanks to a partnership the company has struck with … Read the whole story
The Community, part of SapientNitro, is launching its first campaign after being named digital agency of record for Beam Suntory's tequila brand Hornitos in … Read the whole story
Omelet will first develop a campaign running across print, content, and social media that aims to revive the 62-year-old brand among millennials. The concept … Read the whole story
- COMMENTARY
Social media brand advocates can have a powerful influence on the purchase decisions of others, and predictive analytics software can provide the necessary data … Read the whole story
