With ad dollars flooding into social media and everyone obsessed with social media "influencers," the next step may be actually rewarding people who get other people in their social networks … Read the whole story
Vine plans to sound a lot sweeter with several new music-editing tools. A new Snap to Beat feature will help users create perfect loops … Read the whole story
Carls Jr recorded their third appearance on the leaderboard with a 130% increase in digital engagement. The brand's recent commercial, featuring UFC star Ronda … Read the whole story
Matt Britton argues that the counterculture of the Sixties has become the culture today. We are now living in a "hyper-socialized, experience-obsessed marketplace" that … Read the whole story
Digital video is taking off as a marketing tool, and brands are using it in more and more creative ways on social media. For … Read the whole story
Leading brands conceive of, and create, brand experiences that seem all too discrete; too specific to their media environments and platforms, and less-aligned to … Read the whole story