The salad days of social commerce have come and gone, judging by the woes of group buying and daily deals sites. In the latest fillip of bad news, Groupon has … Read the whole story
After Beats by Dr. Dre dominated the weekend leaderboard, a drop in the DEI allowed Burberry to secure a spot in the top 10. … Read the whole story
The first African-American woman to be awarded an Emmy for outstanding lead actress in a drama series, Viola Davis generated 94,482 from 8 p.m. … Read the whole story
The EGC Group was tapped by VOXX Electronics to develop a digital and social media marketing strategy for the Singtrix brand of karaoke systems. … Read the whole story
Facebook continues to become more serious about ecommerce as it tries to pull in a higher percentage of search advertising budgets. The company named … Read the whole story
Having invented a whole new category of media with The Onion's mock journalism, and skewered click-bait tripe with ClikcHole, publisher Onion, Inc. is moving … Read the whole story
What an exciting time to be a brand marketer doing endorsement deals. Some brands are still spending millions to secure a Hollywood celebrity like … Read the whole story
"This will be the first truly social presidential election." This, combined with "the youth vote will decide everything" is the most-evergreen of political #evergreentweets. … Read the whole story
Rapper Snoop Dogg is launching a media company, "Merry Jane," and you get one guess what vertical it is focused on (and if you … Read the whole story
In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG … Read the whole story