The Social Graf
A Brandwatch study, based on a survey of 32 high-end brands, found that luxury brands have virtually no voice on social media, as 99.6% of Twitter content mentioning luxury brands … Read the whole story
Wal-Mart secured the top spot on the leaderboard thanks to the promotion of Walmart Optical. The brand tracked a 494% increase in digital engagement, … Read the whole story
Trying to keep mobile users engaged, Facebook this week is rolling out some new mobile-friendly features for profile pages, including video integration. Facebook has … Read the whole story
Twitter is expanding its "Buy Now" button initiative in partnership with Bigcommerce, Demandware, Shopify and other ecommerce partners. Read the whole story
"The industry as whole is rather immature in regards to social media intelligence," writes Adam Edwards, sector director at Brandwatch, in the report. "Most … Read the whole story
Nissan's Robert Brown and Steve Savic, ECD at Nissan agency Critical Mass, showed off some recent campaigns at Advertising Week where the product pitch … Read the whole story
Santy added Japanese snack food, Pocky to its client roster. The agency will handle social media, digital media, public relations, influencer marketing campaigns and … Read the whole story
According to Zefr, 60% of marketers will increase spend on influencer marketing in the coming year, and 22% say it is a top-ranked customer … Read the whole story
Millennials and people with children are more likely to invest in companies known for corporate social responsibility, a national survey finds -- which reinforces … Read the whole story
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In my last column, "If Social Networks Were Real People," I introduced you to Facebook Felicia, Twitter Tommy, LinkedIn Larry, Pinterest Penny, Instagram Izzy, … Read the whole story
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Tweets supporting more than 140 characters at a time?! Anarchy! Blood in the streets! Seriously, though, the rumored development is long overdue, and, well, … Read the whole story
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Reports of Twitter's interim (and former) CEO Jack Dorsey being tapped for a permanent spot at the top have been circulating for the past … Read the whole story
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The antidote to ad blocking lies in integrated and sophisticated social media programs that serve up more of what consumers prefer -- meaningful content … Read the whole story
