Social networks are proving to be a goldmine for gathering healthcare insights in areas like epidemiology, mental health, and adverse effects for drugs. Read the whole story
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
Traditional TV ratings may be weak for many new broadcast network shows -- but many are scoring well when it comes to social media … Read the whole story
"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people … Read the whole story
Facebook paid less than GBP100 a week tax last year. Little wonder the EU is fed up -- and starting to hit hard where … Read the whole story
Facebook believes it can outperform TV networks when it comes to Millennials and Hispanics -- and that marketers, especially those who also advertise on … Read the whole story