Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on behalf of … Read the whole story
Driven by new media trends like mobile, contextual marketing is where brands will stand out over the next year. In particular, Chief Information Officers … Read the whole story
As the holiday season draws closer, Macy's kicked off the week earning a spot on the leaderboard. "The Wish Writer" - Macy's 2015 Christmas … Read the whole story
Facebook will now allow Google's search engine to crawl some of its members' public data on the site indexing directly to the source, but … Read the whole story