Twitter is repositioning itself as a source of breaking news and forum for live commentary, and is also preparing a marketing campaign to broaden its appeal among Internet users. Read the whole story
A wildly popular, baby-filled video from Nike launched the fitness brand into the top spot with ease. Victoria's Secret also joined the top 10 … Read the whole story
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can … Read the whole story
The Philadelphia 2016 Host Committee for the Democratic National Convention named Digitas Health LifeBrands to handle social media, digital strategy and creative for the … Read the whole story
Kinetic Social named Matt Gilbert as CEO as well as to the company's board of directors. Read the whole story
There are a few major areas of disconnect between how major brands use Instagram, and how consumers engage with brands on Instagram. Read the whole story
Like every little trendlet that happens in our increasingly digital world, the ad world is getting in on the Pokemon Go fad. Read the whole story