The Social Graf
Undaunted by serial failures, Google remains determined to crack the social media market, with a new plan to piggyback social network features on one of its most successful existing platforms, … Read the whole story
WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to … Read the whole story
Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few … Read the whole story
While total traditional U.S. advertising has kept pace with rising digital media advertising for the last few quarters, it had a tougher period recently. … Read the whole story
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. … Read the whole story
Up from seventh place on the list of kid's favorite brands last year, the video platform just beat out Oreo, M&M's, Doritos and Hershey's. Read the whole story
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We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of … Read the whole story
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When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It … Read the whole story
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Let me let you in on a little pet peeve of mine: Rushing the end of summer. You know who is the most guilty … Read the whole story
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Who knew collecting Pokemon via a mobile app could transfix people into doing what marketers always want people to do - get up, out, … Read the whole story
