Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia. Read the whole story
Domino's TV and YouTube commercial, "34 Million Ways", gained 4.8 million views within 6 days, providing a 709% increase in its digital engagements. Read the whole story
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story
As Snapchat continues its ascent and becomes increasingly significant to brands, Snaplytics, a software as a service company (SaaS) on Monday debuted an insights … Read the whole story
There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way to … Read the whole story
Facebook was responsible for nine in ten interactions with a Christmas tv ad and 60% of views. A clear line is emerging between the … Read the whole story