NFL teams can now post up to sixteen videos on game days, and the league has entered into a test partnership with Giphy. Read the whole story
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, with some of the highest offline word-of-mouth marketing results but low social media-online … Read the whole story
Ahead of what is typically a post-holiday spike in downloads, Facebook is inviting app marketers to use dynamic ads to drive installs. The social … Read the whole story
"Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gems" used to upgrade heroes and other game elements. Read the whole story
The campaign features rapid-first social media posts over a 90-day period. The campaign also includes display, video, and promotional posts, as well as banner … Read the whole story
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story
Adding to the surprise were the unlikely nature of the Trump candidacy, his unorthodox campaign style, controversial proposals, and inflammatory tone. While about a … Read the whole story
I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the … Read the whole story