The Social Graf
The Chinese government has been loosening its grip on social media censorship, in part to better track dissent and nip potential protest movements in the bud. Read the whole story
As part of a broader effort to win back the trust of brands and business partners, Facebook will verify the accuracy of information it … Read the whole story
With more than 2.2M views, Nike's "Equality" YouTube Commercial, which features appearances by celebrities such as LeBron James, Vanessa Williams, and Alicia Keys, resulted … Read the whole story
"Brands and retailers can no longer sit on the sidelines on social issues," NPD Group's Matt Powell tells "Marketing Daily." Read the whole story
When optimizing for social feeds, the study found specific creative elements can be tweaked to significantly increase view through rates and impact. The agency … Read the whole story
- COMMENTARY
How did a quirky app featuring disappearing photos become such a Goliath? How did it corner the market on 13-24 year-old attention? How did … Read the whole story
- COMMENTARY
For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct … Read the whole story
