The latest edition of the CMO Survey surveyed 388 marketing chiefs from big U.S. companies and found that social media ad spend has lagged behind predictions over the last few … Read the whole story
On Thursday (3/9), Dell shared a YouTube video promoting a collaboration with AlienWare for the tech giant's new gaming consoles and laptops. The video … Read the whole story
In the coming months the company will clarify how it intends to use its roots as a social network to take a bigger piece … Read the whole story
McDonald's has come under attack after its corporate account tweeted an anti-Trump message that the company said was the result of a hack. "Twitter … Read the whole story
The move is part of a broader effort to invest in original video content and bring advertisers into the fold. Among other content efforts, … Read the whole story
Throughout the tourney, the brand will run three humorous ads that dramatize the lengths to which it will go to make games more exciting … Read the whole story