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• Twitter Brings Lead Generation To Tweets by Laurie Sullivan

  Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media. ...Read the whole story

• MediaVest Database Charts Brand Experience, Social Media Impact by Steve McClellan

  Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities was the top-ranked group for scale potential. ...Read the whole story

• Data Is Springboard For Product Development by Laurie Sullivan

  Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as a strong enabler. 'The Financial Times' uses sign-up data to develop products, recommended reads, acquire new customers and sophisticated targeting for advertisers ...Read the whole story

• Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV by Joe Mandese

  Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of the coveted NCAA basketball tournament coverage occurred in March, the big money and high rates of the Final Four and championship games occurred in April and were enough to boost ad spending dramatically for the broadcast and cable TV networks that covered it. ...Read the whole story

• food Mondelez Goes Social, AR In Band-Tour Sponsorship by Karlene Lukovitz

  The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and social media communities. Hundreds of One Direction and Nabisco snack brands fans submitted videos and resumes to vie for the job. ...Read the whole story

• research Study: Social Media Driving CSR by Sarah Mahoney

  With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined than ever to expect their favorite brands to be on their best behavior. They are relying on social media to keep them informed. ...Read the whole story

• automotive Ford Launches European Campaign by Karl Greenberg

  The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, 20- and 30-second TV ads for the Euro market that will air during the final between FC Bayern Munich and BV Borussia Dortmund. ...Read the whole story

The Whole Story - How Social Media Is Used by Mike Bloxham

Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark Zuckerberg's Harvard dorm room. ...More

• search How Sony Pins Pinterest by Laurie Sullivan

  Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that built a presence in Pinterest. She takes us through the challenges of getting to a 350% increase in brand impressions during an average month; 12,500 repins to the Pin it to Give it board; 6,925 followers for the Pin it to Give it board; and more than 20 media placements. Read the article here. ...More