- IPad: New Platform Or Advertising Game-Changer?
MediaDailyNews, Louis Klidonas, Debbie Sklar - Thursday, May 27, 2010
With all the hype generated by the iPad, the advertising community's reacti ...
- Invidi Adds Experian As Investor, Partner
MediaDailyNews, Wayne Friedman - Thursday, May 27, 2010
Addressable advertising company Invidi Technologies got another big boost by adding glob ...
- Kantar: Total Ad Revs Up 5%, Spot Rebounds
MediaDailyNews, Wayne Friedman - Wednesday, May 26, 2010
U.S advertising tallied strong double-digit gains for television platforms for the fir ...
- Extended Wear: Bridgestone Drives NHL Partnership
MediaDailyNews, Karl Greenberg - Wednesday, May 26, 2010
Bridgestone has signed a five-year deal extending its relationship with the Nation ...
- [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 26, 2010
Making sure the correct ad serves up at the perfect time acro ...
- The State of Cable Advertising in 2010
MediaDailyNews, Marc Krigsman, Larry Rubin - Tuesday, May 25, 2010
Even in the face of a sluggish economy and tentative consumer spendin ...
- Metacafe Launches Movie Site, Courts Ad Dollars
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
The mostly independent film and video site Metacafe has launched a n ...
- Macy's Ad Gets Digital Mag Play
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
In an early example of how a major fashion retailer is worki ...
- Broadcast's Youth Market Starts At 44
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
The median age of viewers of regular prime-time fare is nearing ...
- Mountain Dew Fans Crowdsource Ad Media Buys
Marketing Daily, Laurie Sullivan - Monday, May 24, 2010
The year-long project now asks Mountain Dew lovers to guide the media-buyi ...
- Twitter Blocks Third-Party Ad Nets
MediaDailyNews, - Monday, May 24, 2010
Twitter has up and decided to block any and all third-party ...
- Tennis Channel Signs With Google TV Ads
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
Google TV Ads, its TV advertising selling system, has added Tennis Chann ...
- Google TV Opens New Ad Platform
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
Google opened up new inventory for advertisers with Google TV, an interacti ...
- Democrats Add DISCLOSE Ad Waivers
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
Democrats have modified the DISCLOSE Act (HR 5175.) to allow for hardsh ...
- Upfront: Turner Quiet On March Madness, But Envisions Big Returns
MediaDailyNews, David Goetzl - Friday, May 21, 2010
What was upfront week's biggest upset? Perhaps how little Turner talked ...
- Radio Revenues Rise 6% in 1Q
MediaDailyNews, Erik Sass - Friday, May 21, 2010
Confirming a trend suggested by revenue reports from big radio groups, t ...
- Online Ads To Grow 19% In 2010
MediaDailyNews, - Wednesday, May 19, 2010
Market research firm IDC predicts U.S. online advertising will almost completely recov ...
- Upfront: Turner Increases Reach, Orders More Original Shows
MediaDailyNews, David Goetzl - Wednesday, May 19, 2010
As TNT and TBS have helped usher in an era of high-quali ...
- Meredith CEO Excited By TV Market
MediaDailyNews, David Goetzl - Wednesday, May 19, 2010
The M&A market for TV stations -- which was robust before t ...
- Monthly Mags Ad Pages Up 5% For 2Q
MediaDailyNews, Erik Sass - Wednesday, May 19, 2010
Monthly magazines saw total ad pages grow 7.9% in June and 4. ...
- OOH Revs Basically Holding, Political Ads Rise
MediaDailyNews, Erik Sass - Wednesday, May 19, 2010
Total revenues for the out-of-home advertising industry were basically flat in t ...
- Why Age Matters In TV Targeting
MediaDailyNews, Mitch Burg - Tuesday, May 18, 2010
Despite holistic and qualitative targeting methods, age still plays an important ro ...
- A&E Touts Neurological Tests To Enhance Ad Effectiveness
MediaDailyNews, Wayne Friedman - Tuesday, May 18, 2010
Just as other networks have done, A&E Television Network has also enter ...
- Katz: National Radio Ads Jump 17%
MediaDailyNews, Erik Sass - Tuesday, May 18, 2010
The radio business got some more good news Tuesday with a me ...
- Bon Appétit, Kraft Create Corner Takeover Ads
Around the Net In Media, Fern Siegel - Monday, May 17, 2010
With print ad dollars increasingly harder to come by, publishers are n ...
- Credit Suisse Alters Ad Forecasts, 2011 Gets Slight Uptick
MediaDailyNews, David Goetzl - Monday, May 17, 2010
The historical trend of ad spending increasing in line with GDP uptic ...
- Canoe Signs 4 Major Media Players
MediaDailyNews, David Goetzl - Monday, May 17, 2010
Canoe Ventures, which has been developing a platform to allow cable networ ...
- Global Ad Industry Eyes Mobile
Around the Net In Media, Fern Siegel - Sunday, May 16, 2010
"I think mobile is a fantastic opportunity," Nikesh Arora, Google president ...
- TV Futures: Double-Digit Price Gains, Single-Digit Revs
MediaDailyNews, Wayne Friedman - Friday, May 14, 2010
On the eve of TV's upfront advertising market, a new survey expec ...
- Google Out Positions Apple For Mobile Ads
Around the Net In Media, Fern Siegel - Friday, May 14, 2010
Apple and Google are new and highly visible adversaries in the mobi ...