- Pubmatic Calls For 'Multi-Bid RTB'
Online Media Daily, Joe Mandese - Wednesday, December 19, 2012
Sales-side platform PubMatic released a white paper Tuesday championing the development ...
- Axe To Take A Chop At Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Mens grooming brand Axe will air a 30-second television commercial during Sup ...
- Jumptap, 24/7 Media Partner On Cross-Platform Campaigns
Online Media Daily, Mark Walsh - Wednesday, December 12, 2012
Mobile ad network Jumptap and WPP's 24/7 Media have teamed up ...
- Solve: Media Buyers Warm To Native Ads
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
What do media buyers make of "native advertising" -- that controversial fo ...
- Rich-Media Drives Mobile Ad Demand
Online Media Daily, Mark Walsh - Tuesday, December 11, 2012
Ads featuring video and rich media as well as location-based units a ...
- Auto Ads Drive Local TV Ad Sales
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
The TVB, the TV stations' advertising marketing group, says TV continues ...