- Sign Spinners Work To Grab Your Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
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- Kohl's Sells Holiday Savings With Multiplatform Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
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- Lutz Finishes Seventh In Race; GM Extends Money-Back Incentive
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
It also claims its marketing is resonating with consumers despite the carpi ...
- FedEx Aims To Boost Status In Key Markets
Marketing Daily, - Wednesday, October 28, 2009
FedEx has launched its first new global campaign since 2007. "FedEx Delive ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Timex Pulls Out Stops For ING NYC Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, ...
- Gotham, Ad Council Push New Heart PSA
MediaDailyNews, - Wednesday, October 28, 2009
Gotham,a unit of IPG, and the Ad Council have launched a wi ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- VZW 2 MTRSTS: PLS DNT TXT N DRV
Marketing Daily, Aaron Baar - Tuesday, October 27, 2009
The company is rolling out a new paid advertising campaign with ...
- Continental Customers Get The 'Star' Treatment
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2009
With international business travelers as its target audience, the ad campaign wi ...
- P&G Goes All Facebook For Crest Whitestrips
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
The contest, which went live this week, requires people to submit ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 28, 2009
Yellow Tail defies gravity. New Balance lets runners focus on their ru ...
- HTC Looks To Make The Mobile Phone Personal
Marketing Daily, Aaron Baar - Monday, October 26, 2009
Noting that people have an emotional relationship with their phones, the campai ...
- So Busy Customers Must Take A Number: Mobi Targets IT Folks
Creative Media Blog, Amy Corr - Monday, October 26, 2009
Enter Mobi, a start-up company that offers corporations an online tool th ...
- London Fog Enlists Longoria, Parker For Campaign
Marketing Daily, - Friday, October 23, 2009
Iconix Brand Group's London Fog has enlisted actress Eva Longoria Parker a ...
- Quiznos Sweepstakes Drives Online, TV Synergy
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
The point is to direct attention to the "hot" aspect of t ...
- Toyota Fights Suit Over Viral Matrix Effort
Marketing Daily, Wendy Davis, Karl Greenberg - Friday, October 23, 2009
"With everything else Toyota has been hammered with lately, this is anoth ...
- ConAgra Ads Tout Manwich's Veggie-ness
Marketing Daily, Aaron Baar - Friday, October 23, 2009
"The goal of the Manwich campaign is to give moms another reas ...
- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Chase Sapphire Targets City Of Brotherly Love
Marketing Daily, Tanya Gazdik - Thursday, October 22, 2009
Chase will reach area residents through a variety of channels, from the ...
- NatGeo Is 'Curious' Global, Kicks Off Branding Campaign
MediaDailyNews, Wayne Friedman - Wednesday, October 21, 2009
Starting up its first brand campaign, the National Geographic Channel will al ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 21, 2009
Hybrid animals are Kia's "Forte." Porsche comes in a four-seater! Get stu ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- Edward Jones Take Personal Approach In Ads
Marketing Daily, Aaron Baar - Monday, October 19, 2009
"Edward Jones has been in business for over 80 years offering servi ...
- That's A Wrap: Ads To Cover Deli Sandwiches
Creative Media Blog, Amy Corr - Monday, October 19, 2009
It's impossible to leave the office and buy a sandwich at t ...
- Verizon's Droid Ad Runs Into Counterattack
MoBlog, Mark Walsh - Monday, October 19, 2009
Verizon Wireless' audacious new TV ad that aired over the weekend tak ...
- 'Sex And The City' Actor Back Between The Sheets
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2009
Film and TV actor Jason Lewis will star in a marketing campai ...
- Bacardi Rum, 80 Million Bucks & Facebook
Social Media Insider, Jared Stivers - Friday, October 16, 2009
Bacardi recently launched its latest campaign, called "Islands," which is poised ...
- Drive Behavioral Change And Spur Advocacy
Engage:Teens, Jose Villa - Thursday, October 15, 2009
The primary mission of this campaign, developed as part of a larg ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...