- Outdoorsy REI Launching First TV Campaign
Marketing Daily, Aaron Baar - Monday, November 30, 2009
One spot depicts two hikers making a meal of peanut butter sandwich ...
- Mercedes-Benz Gives Lesson In Auto-Speak
Creative Media Blog, Amy Corr - Monday, November 30, 2009
Mercedes-Benz spread the word about its smart fortwo car in China ...
- Year-End Sales Events Beckon Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2009
Kelley Blue Book's latest Market Intelligence survey of in-market new-car shoppers sugges ...
- 'Search' Me: Google Plugs Planning Tools
MediaDailyNews, David Goetzl - Sunday, November 29, 2009
Google has launched a series of 30-second spots on Web video sit ...
- Slow-Pouring, Faster Spending: Heinz Ups Marketing Budget
MediaDailyNews, David Goetzl - Tuesday, November 24, 2009
As it emphasizes expansion overseas and suffers some bumps domestically, ketchup market ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 25, 2009
Thanksgiving ads. And caffeine, to cancel the effects of turkey's tryptophan. Let ...
- HomeAway Inks Agreement With Warner Bros.
Marketing Daily, Tanya Gazdik - Monday, November 23, 2009
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recaptu ...
- ESPN Deportes Pitches Icon Off-Season
MediaDailyNews, David Goetzl - Monday, November 23, 2009
ESPN's Spanish-language network has turned to a Hall of Fame pitcher ...
- DOOH! DROID Does Times Square
Creative Media Blog, Amy Corr - Monday, November 23, 2009
Verizon Wireless took to the streets of New York City -- Tim ...
- Griswolds Will Star In HomeAway Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
HomeAway, which operates an international network of Web sites for people w ...
- Virgin Mobile Ads Rely On 'Chatty Cathys'
Marketing Daily, Aaron Baar - Thursday, November 19, 2009
The camera focuses on a young man sitting in a woman's boutiq ...
- Subaru Goes Back To 'Share the Love' Well
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
"If you think about the tone of the message, it was ...
- Market Push: New York Goes 'Extreme Local'
MediaDailyNews, Fern Siegel - Thursday, November 19, 2009
It's not just the network news sites that are going hyper-local. "N ...
- 'I Can't Believe' Launches Musical Extravaganza
Marketing Daily, Karlene Lukovitz - Wednesday, November 18, 2009
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Meg ...
- Diamond Crystal Campaign Is Downright Salty
Marketing Daily, Aaron Baar - Wednesday, November 18, 2009
"Many consumers assume that all salts are the same," Grete Lavrenz, ...
- K-Swiss' Palladium Boots Kicks Off Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2009
A new online television series titled "Uneven Terrain" is part of t ...
- AT&T Fires A Dud In New Ad
MoBlog, Mark Walsh - Thursday, November 19, 2009
AT&T finally responded in kind to Verizon Wireless's ad campaign comparing t ...
- Pyrex Leverages Its Usefulness In The Kitchen
Marketing Daily, Karl Greenberg - Tuesday, November 17, 2009
"The Pyrex brand has dabbled in the kitchen tools and gadgets a ...
- Alltel Turns To Humor For Holiday Spots
Marketing Daily, Aaron Baar - Tuesday, November 17, 2009
"With all that noise around circle plans, we launched one-year service contracts ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 18, 2009
Do you have the sexiest mouth in America? Vampires prefer Volvos. Mobi ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled o ...
- MasterCard Gift Finder Launches Integrated Campaign
MediaDailyNews, - Monday, November 16, 2009
MasterCard Worldwide just launched the MasterCard Priceless Gift Finder, an online to ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Fake Newspaper Ads Pulled From Movie Campaign
PolicyBlog, Wendy Davis - Friday, November 13, 2009
Ten years ago a stunt marketing campaign online propelled "The Blair Wit ...
- Welch's Launching Its 'Real. Grape. Goodness' Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
...
- Toyota Taps SUV Roots In New 4Runner Ads
Marketing Daily, Karl Greenberg - Wednesday, November 11, 2009
Saatchi's Mike McKay says the ads are customized for different outdoor lifesty ...
- Blood Ties: Humor, Individualism Trump Fear
MediaDailyNews, Wendy Melillo - Wednesday, November 11, 2009
The Blood Center of Central Texas has found a novel way ...
- Visa's Global Marketing Honcho Talks About 'Go World' Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 11, 2009
Elaine Wong interviews Kevin Burke, who oversees Visa's global consumer marketing, abo ...
- Ford Drives TV One's 'Unsung' Cross-Platform
MediaDailyNews, David Goetzl - Tuesday, November 10, 2009
Ford has reached a deal with the multiplatform sales arm of ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 11, 2009
T&A promotes Reebok EasyTone. Droid does... bizarre ads. Sony VAIO "feels something ...