- Tide Campaign Links Clean Clothes To Stylish Living
Around the Net In Brand Marketing, Thom Forbes - Friday, January 8, 2010
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- Sony Punctuates A Unified Global Brand Message
Marketing Daily, Aaron Baar - Thursday, January 7, 2010
The make.believe theme will roll out primarily online through a variety ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- P&G Adds To Its Olympic Spokes-Athlete List
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The company says the athletes will be part of integrated campaigns wi ...
- Scottrade Launches New Branding, Ad Campaign
MediaDailyNews, - Thursday, January 7, 2010
Scottrade, the online investing firm, has launched an updated branding approach a ...
- Carnival Cruise Sets Sail With New Effort
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2010
The spots will run during the Winter Olympic Games, in which t ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- FedEx Ships Spots To TV For Bowl Series
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
FedEx is launching a raft of humorous TV spots during the Bo ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- Staples Launches Small-Biz Incentive Plan
Marketing Daily, Sarah Mahoney - Tuesday, January 5, 2010
Staples is launching a new campaign aimed at helping small business g ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 6, 2010
Arnold Palmer drinks an Arnold Palmer. There are better things to e ...
- Taco Bell's 'Drive-Thru Diet' Campaign Takes A Thrashing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Taco Bell is mimicking Subway with its "Drive-Thru Diet" ad campaign featuri ...
- ING Direct Campaign Reboots Our Memories
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Dan Neil calls ING Direct's new campaign promoting its new ShareBuilder onli ...
- Atkins Beefs Up Marketing For 2010
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2010
The references to shakes, cereal and cardboard boxes are, of course, swip ...
- Chrysler Spot Meant To Reinforce Its Stability
Marketing Daily, Karl Greenberg - Monday, January 4, 2010
Chrysler dealers told the Auburn Hills, Mich., automaker to speak up abo ...
- Most Popular Ad Campaigns of 2009
Around the Net In Media, Fern Siegel - Sunday, January 3, 2010
Mars Inc.'s "Snacklish" push for Snickers was the most popular ad campai ...
- IMAX Theatre Gives Audiences 4D Treatment in Canada
Creative Media Blog, Amy Corr - Monday, January 4, 2010
IMAX movies give viewers distinct sensations, like a nature-sanctioned LSD trip. Sometime ...