- RED Campaign Highlights Buying Metrics
MediaDailyNews, Wayne Friedman - Friday, May 28, 2010
Internet advertising network VideoEgg's pro-bono promotion of the HBO documentary "The Lazar ...
- Haier, Weather Channel In Cross-Platform Ads
Marketing Daily, - Thursday, May 27, 2010
Haier America is launching a cross-platform advertising campaign with The Weather Chann ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 26, 2010
"Write the Future." Chic-filled diapers. Hop into a "Swagger Wagon." Let's lau ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Genesee Tries Ironic Touch For Genny Light
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
The campaign comprises radio, point-of-purchase, social media and online videos that pos ...
- To Impact Next Generation, PSAs Go Digital
MediaDailyNews, Wendy Melillo - Monday, May 24, 2010
Awareness of public service ad campaigns is not the same in t ...
- Kraft Charts New Course For Its Chips Ahoy Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Chips Ahoy is charting a new marketing direction with a campaign bui ...
- FDA's 'Bad' Rx Drug Program Draws Fire From Healthcare Industry
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Rich Thomaselli writes that the Food and Drug Administration's efforts to recru ...
- Turning The Words Upside Down, For A Cleaner Toilet Bowl
Creative Media Blog, Amy Corr - Monday, May 24, 2010
How do you get consumers to flip for your housecleaning product? Sta ...
- GM's Ohio Ad Campaign Argues Against SB 204
Marketing Daily, - Friday, May 21, 2010
The first ad will run in the The Youngstown Vindicator on Sunda ...
- Burger King Put Wings On Pig For BBQ Ribs
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Burger King is launching a TV and point-of-purchase campaign for a limited-ti ...
- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Milagro Marketing 'Evolves' In First Consumer Push
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Milagro super-premium tequila is targeting "urban expressive" consumers between the ages ...
- P&G Touting 'Black Is Beautiful' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
...
- Southwest Air Continues Bags Fly Free Promo
Marketing Daily, - Thursday, May 20, 2010
Over the next six weeks, the Dallas-based airline will decal more th ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Fast-Food Joints Push Chicken As Beef Prices Set New Highs
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
As ground beef prices soar, fast food chains such as McDonalds, Wendy's/Arby' ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Ocean City, Md. Effort Lures Beachgoers
Marketing Daily, - Tuesday, May 18, 2010
The campaign, which includes TV, radio, billboards and online ads, features "Rodn ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 19, 2010
World Cup ads. An ice cream robot makes employees happy... and stick ...
- Hanes, Jordan Tackle 'Bacon Neck' Problem
Marketing Daily, - Monday, May 17, 2010
The two new TV spots for Hanes Lay Flat Collars feature Jord ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- Cosby At The Center Of New Integrated Campaign For Jell-O
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
...
- Underground Puzzle Leads to Dirty Picture -- And Daffy's Discount Prices
Creative Media Blog, Amy Corr - Monday, May 17, 2010
Daffy's launched an unbranded outdoor campaign in subways last month that dro ...
- Jabra's Message: Keep Your Hands Off Of It!
Marketing Daily, Aaron Baar - Friday, May 14, 2010
"What we're trying to do in a fun and provocative way ...
- Sherwin-Williams Brings Color Chips To Life
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
Three 30-second television spots take viewers into landscapes and cityscapes bursting wi ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...