- Jack Daniel's Honey Builds Buzz Across Platforms
Marketing Daily, Karlene Lukovitz - Saturday, April 30, 2011
Introducing more women as well as men age 21 to 29 in ...
- Traditional, Digital Agencies Clash Over Media Usage
MediaDailyNews, Wayne Friedman - Friday, April 29, 2011
For the most part, digital and traditional advertising aren't working too we ...
- Hankook Tire America Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
The company's biggest U.S. campaign includes TV and a billboard in N ...
- Four Seasons Private Residences Uses New Approach
Marketing Daily, - Thursday, April 28, 2011
Four Seasons Private Residences Denver is breaking a new marketing campaign direct ...
- W+K, BBH Grab Interactive Gold From Art Directors
Online Media Daily, - Thursday, April 28, 2011
Wieden+Kennedy and Publicis-backed BBH New York have won interactive gold honors ...
- First Gay Military Beer Ad?
Around the Net In Media, Phyllis Fine - Wednesday, April 27, 2011
"It's me. I'm coming home," says the solider to his friend (significa ...
- Ram Truck Launches Outdoorsman Online
Marketing Daily, Karl Greenberg - Tuesday, April 26, 2011
Chrysler's Ram Truck division has rolled out a new version of t ...
- Merged Hospitals' Efforts Reassure Commitment
Marketing Daily, Aaron Baar - Tuesday, April 26, 2011
Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospit ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 27, 2011
Are flash mobs the new black? Potty humor from Kohler. Let's lau ...
- Saucony To Launch First National TV Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
Saucony is saying "Find Your Strong" in its first national spot. T ...
- MSNBC Pushes Political Expertise 'Forward'
MediaDailyNews, Wayne Friedman - Monday, April 25, 2011
NBC's news channel MSNBC offers up the next level of its "Le ...
- 'Forever' Nook Color: Adds Apps, Email To Challenge Tablets
Online Media Daily, Mark Walsh - Monday, April 25, 2011
Barnes & Noble Monday launched promised new features including an app stor ...
- After Press Trip, Ravenswood Vineyard Secret Society No Longer Hush-Hush
Creative Media Blog, Amy Corr - Monday, April 25, 2011
Ravenswood Winery in Sonoma County, Calif. invited 100 journalists throughout the count ...
- AutoTrader Journeys Into Heart & Mind In New Campaign
Marketing Daily, Karl Greenberg - Monday, April 25, 2011
Automotive commerce site AutoTrader.com launches a campaign Monday for its new-vehicle channe ...
- Ad Industry: The Year Of The IPO
Online Media Daily, Laurie Sullivan - Thursday, April 21, 2011
The advertising industry likes to think 2011 will be the year ...
- Oscar-Winning Director Tom Hooper Films Captain Morgan Spots
Marketing Daily, Karlene Lukovitz - Wednesday, April 20, 2011
"The King's Speech" winner films 60-second live-action features set in the mid-160 ...
- Oscar Mayer Lunchables Gets $20M Campaign
Marketing Daily, - Wednesday, April 20, 2011
Kraft's Oscar Mayer brand's healthier Lunchables line is launching a $20-million bli ...
- Buick Launches Telematics Program
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Tony DiSalle, VP marketing at Buick, said the company's new campaign ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 20, 2011
Hanes and Diet Pepsi return to TV advertising. Skittles takes quirky a ...
- Internet Users View Ads As Distraction
Online Media Daily, Laurie Sullivan - Monday, April 18, 2011
What does it take to get Internet users to click on ad ...
- House Ads: Not In Print Or Online, But Literally ON Your House
Creative Media Blog, Amy Corr - Monday, April 18, 2011
When I first saw a press release from mobile advertising company Adzookie.c ...
- Maytag Is Out To Warm Up Its Image
Marketing Daily, Sarah Mahoney - Thursday, April 14, 2011
Maytag is introducing a new brand campaign that it hopes will wa ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Brands Take To The Web For Global Reveals
Marketing Daily, Karl Greenberg - Thursday, April 14, 2011
As automakers accelerate production of vehicles designed to be sold everywhere ...
- Log Cabin Goes Social To Promo Breakfast As Dinner
Marketing Daily, Karlene Lukovitz - Thursday, April 14, 2011
The campaign, like other recent Log Cabin efforts, focuses heavily on promoti ...
- TrueCar Preps National Program To Build Awareness
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Online automotive site TrueCar has signed a deal with direct marketing compa ...
- Mazda Launches New Brand Campaign
Marketing Daily, - Wednesday, April 13, 2011
Mazda has a new ad push starting this week with the them ...
- British Airways Campaign Cleared For Departure
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
British Airways, a division of International Airline Group, will run its fir ...
- Method Launches Mean, Green, Social Machine
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
The point is to get the message out about how the si ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 13, 2011
Schadenfreude is cause for "Celebrations." Skittles puts your finger to work. Let ...