- Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtu ...
- Bank Of The West Breaks Brand Ad
Marketing Daily, Tanya Gazdik - Thursday, July 28, 2011
The concept is embodied in the commercial's catchphrase: "There's a spirit ...
- NBC's Got The Blues: Kicks Off 'Smurfing' Campaign
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Little blue characters will be taking over some NBCUniversal networks this summe ...
- Sharpie Launches Back-To-School Campaign
MediaDailyNews, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- General Motors Touts Resurgence In Washington, D.C., Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
General Motors Co. launched an ad campaign this week aimed at U. ...
- OnStar FMV Hits Best Buy; Ad Campaign To Support
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
Greg Ross, the VP of business extensions for GM, was in N ...
- Wyndham Readies Tryp Brand Intro In U.S.
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2011
Featuring the slogan "This is my Tryp," the campaign will be se ...
- Out to Launch
Out to Launch, Amy Corr - Sunday, July 31, 2011
Interactive crime scenes. Captain Morgan lightens up a stuffy dinner party. Let ...
- Have 3-D Smartphone, Will Travel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Here come 3-D phones that do not require 3-D glasses. HTC ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Staples Kicks Off Back-To-School Campaign
Marketing Daily, - Monday, July 25, 2011
Staples is rolling out its new back-to-school advertising campaign, featuring actor Ri ...
- Dems' Spots Target Hispanics For 2012 Election
MediaDailyNews, David Goetzl - Friday, July 22, 2011
The Democratic National Committee has launched a campaign for President Obama, targeti ...
- Reebok Kicks Off 'Reethym Of Lite' Campaign
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
While the shoes themselves may evoke '80s flashbacks, the new campaign ...
- Holiday Forecast: Marketers Can Expect Cool Profits
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
Marketers should take cool comfort in a new report from direct marketi ...
- Mobile Marketing Firm Augme Buys Jagtag
Online Media Daily, Mark Walsh - Wednesday, July 20, 2011
Mobile marketing technology firm Augme Technologies has acquired 2D barcode developer Jagt ...
- Mountain Biking Effort Focuses On 'Trail Love'
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
Mountain biking is huge, but riders are a solipsistic lot who'd rath ...
- Applebee's Franchisees Use Facebook To Up Customer Service
Online Media Daily, Gavin O'Malley - Tuesday, July 19, 2011
Applebee's has been working with social media management system provider Expion ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 20, 2011
Handlebar moustaches. Bubblegum love. The "V" on the big screen. Let's lau ...
- El Pollo Loco: 'Feel The Mexcellence'
Marketing Daily, Aaron Baar - Monday, July 18, 2011
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campai ...
- Coca-Cola Creates What May Be World's Greenest Billboard
Creative Media Blog, Amy Corr - Tuesday, July 19, 2011
Commuters in Manila can breathe easier and enjoy fresher air thanks ...
- Bertolli Campaign Features Celebrity Chef App
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
Bertolli's primary goal in the U.S. is to take its efforts ...
- Sony PlayStation Ramps Advertising Technology For Brands
Online Media Daily, Laurie Sullivan - Thursday, July 14, 2011
Sony's PlayStation Network, an online entertainment hub for all Sony PlayStation platfor ...
- Lenovo Campaign Leverages Boot-up Delay
Marketing Daily, Aaron Baar - Wednesday, July 13, 2011
The time it takes for a Windows-powered laptop to power up see ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 13, 2011
What do you love? Volkswagen shows us that "driving can be beautiful ...
- Zappos Going Naked In New Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
Remember when you were a kid, those toys that let you "dres ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- MasterCard Expanding 'Priceless' Experiences To The World
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
MasterCard Worldwide is taking its "Priceless" experiential program to major cities worldwid ...
- Release The Butterflies, Launch Yogurt... AND Raise Money For Women In Need
Creative Media Blog, Amy Corr - Monday, July 11, 2011
I have a thing for NYC food trucks. I use Twitter ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Choice-Based Video Ads Up 15%
Online Media Daily, Gavin O'Malley - Friday, July 8, 2011
When it came to "choice-based" video ad campaigns, T-Mobile and Dirt Dev ...