- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- Celebrities Make Phone Cases Fashionable
Marketing Daily, Aaron Baar - Monday, July 30, 2012
This September, Case-Mate, which makes covers for all sorts of electronic device ...
- New Ultimat Vodka Video Goes Viral
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
The video, part of the brand's "Find Balance, Find Ultimat" campaign, sho ...
- Enterprise Debuts Spot During Olympics
Marketing Daily, Tanya Gazdik - Monday, July 30, 2012
The spot, which focuses more on patriotism and less on the spor ...
- United Airlines Launches Olympics Ads
Marketing Daily, Tanya Gazdik - Sunday, July 29, 2012
United Airlines launched its 2012 Team USA television ads, narrated by act ...
- Looking To Execute, Supervalu Ousts Its CEO
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 31, 2012
Supervalu may have "abruptly" axed CEO Craig Herkert yesterday, as the "Minneapol ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- New KBB.com Campaign Focuses On New Cars
Marketing Daily, Karl Greenberg - Sunday, July 29, 2012
Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaig ...
- Moscot Tosses Glasses Gauntlet Across Delancey
Marketing Daily, Karl Greenberg - Monday, July 30, 2012
For the "Living History" campaign, Moscot Originals frames will be seen ...
- Nike Skirts Olympic Rules, Others Fall Through
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Did Nike bend the rules on Olympic advertising? The ad shows peop ...
- And There's Sex With Go Daddy
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Internet domain name company Go Daddy is doffing patriotism for sex ...
- Reebok Reunites Peyton, Eli For ZigLite Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
NFL quarterback siblings Peyton (Denver Broncos) and Eli (New York Giants) Manni ...
- Virgin America Taps Banana Republic For New Look
Marketing Daily, Sarah Mahoney - Thursday, July 26, 2012
The collection, which will also be offered to earthbound consumers as ...
- AT&T Showcases Athletes' Digital Lives
Marketing Daily, Aaron Baar - Thursday, July 26, 2012
AT&T is launching a campaign to bring several of these stories ...
- BuddyMedia Ups Campaign Tools For Facebook Ads
Online Media Daily, Gavin O'Malley - Thursday, July 26, 2012
Claiming to have cracked the Facebook code, BuddyMedia is adding new too ...
- Auntie Anne's Mobile Promo Tests POS -Tracking
Online Media Daily, Mark Walsh - Thursday, July 26, 2012
A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Compa ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, July 25, 2012
This week, it's all about Olympic-themed ads and Robert Griffin III. Let ...
- Google Fuels Nexus 7 Interest With Ad
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 23, 2012
Stoking excitement around its new tablet, Google just released a one-minute Nex ...
- Nabi Targets Moms For Kid Tablet
Marketing Daily, Aaron Baar - Friday, July 20, 2012
A television commercial in the campaign depicts the wonder and potential ...
- Smashburger Creates First Major Ad Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Smashburger this month has launched a broadcast/digital ad campaign along with i ...
- U.S. Cellular Offers 'Better' Relationship
Marketing Daily, Aaron Baar - Thursday, July 19, 2012
"We don't believe frustration is necessary in the category," Dave Kimbell, t ...
- Fiat Speaks Italian In India
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Fiat's India division has a new campaign to show its Italian technologic ...
- Gas Station TV Switches To High Test
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
The gas pump media company is changing its brand positioning in tand ...
- Straightlaced Company Airs Funny Ads
Around the Net In Media, Phyllis Fine - Wednesday, July 18, 2012
How do you get the C-suite at a mutural funds company, traditional ...
- Cadillac ATS Vs. The World ... And 3-Series
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
This morning, GM's luxury brand Cadillac launches its biggest media juggernaut ev ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Nation Of Nationwide Seeks Citizens
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
The insurance giant is moving away from what "a yuk and ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 18, 2012
Sasquatch joins a book club. Gallagher leaves no watermelon unbroken. Let's lau ...
- Swimming To America, Fiat Style
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
If they gave automotive brands a Green Card, Fiat would be t ...