- Specifics Beat Celebs In IPhone Ads
Marketing Daily, Aaron Baar - Sunday, September 30, 2012
"[Apple] typically does better with just-the-product ads, probably because consumers are mo ...
- New Green Mountain Campaign Focuses On Fair Trade
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2012
Among other elements, the "Great Coffee, Good Vibes, Pass It On" campai ...
- Scion Goes For Art And Heavy Metal
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
Scion brand is focusing on the heavy metal subculture it says ...
- Wisconsin Promotes State To Businesses
Marketing Daily, Tanya Gazdik - Thursday, September 27, 2012
Wisconsin will spend $2 million this year on a branding campaign ...
- Celtra: Expandable Banners Top Rich Mobile Format
Online Media Daily, Mark Walsh - Thursday, September 27, 2012
Mobile rich media provider Celtra revealed results from 60 mobile campaigns acro ...
- Hitachi Shows Off Its Social Innovation
Marketing Daily, Aaron Baar - Tuesday, September 25, 2012
The digital banner ads showcase four industries where Hitachi has staked o ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 26, 2012
Eyes without a face. Backstreet's back: not right. Living in a digit ...
- Planet Fitness Pushes 'Pat On The Back'
Marketing Daily, Aaron Baar - Monday, September 24, 2012
Rather than talking about "getting ripped," losing weight or other traditional g ...
- Green Giant To Throw Giant N.Y. Veggie Pledge Event
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
As part of its new "One Giant Pledge" campaign -- urging famili ...
- Maynards Candy Launches Stunt Campaign
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 24, 2012
The flavour is full-bodied, fruity, and aromatic, with a rather chewy finis ...
- To Promote TV Show, Faux Security Firm Analyzes Your Employee Potential
Creative Media Blog, Amy Corr - Monday, September 24, 2012
The most talked-about percentage of late has been 47%. Prior to tha ...
- RadioFace Markets .ME Domain Names To Personalize Web
Online Media Daily, Laurie Sullivan - Friday, September 21, 2012
Web content customizes the site visitor's experience. Now the .me domain suff ...
- Why Samsung's New Anti-iPhone Ads Succeed
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 21, 2012
Samsung has launched a new poke at iPhone 5 with a ...
- eHarmony Sets Hearts Free In Campaign
Marketing Daily, Aaron Baar - Thursday, September 20, 2012
The new effort from eHarmony is "definitely a different style of campaign ...
- Toyota Launches Prius Campaign, Tows Spaceship
Marketing Daily, Karl Greenberg - Friday, September 21, 2012
Margaret Keene, ECD at Saatchi L.A., tells "Marketing Daily" that the n ...
- Trident Seafoods Casts Consumer Net
Marketing Daily, Karlene Lukovitz - Wednesday, September 19, 2012
When it comes to consumer awareness, the Trident Seafoods brand itself h ...
- Nintendo Cultivates Female Gamers
Marketing Daily, Aaron Baar - Wednesday, September 19, 2012
Nintendo is looking to attract more women to its ranks of player ...
- Hillshire Farm Sweats The Details
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Hillshire Farm's first creative from Y&R New York, including TV which bro ...
- New York Life Focuses On Families
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New York Life is hoping to humanize a business that consumers s ...
- Time Warner Cable Taps La Comunidad For Hispanic Campaign
MediaDailyNews, David Goetzl - Tuesday, September 18, 2012
After launching its "Enjoy Better" campaign earlier this year, Time Warner Cab ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, September 19, 2012
Even Samurais get allergies. Gut fish, chop wood and look good doi ...
- Pepsi Brings Back Michael Jackson
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Pepsi will launch a TV ad starring Michael Jackson to celebrate t ...
- National Ad Campaign Helps Wounded Warriora
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Timed with the 11th anniversary of the terrorist attacks on the Unit ...
- Publix Aims Ads At Walmart
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Publix Super Markets has begun a "See for Yourself" campaign, calling o ...
- Benetton Challenges Ideas About Unemployed
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
United Colours of Benetton has launched its latest bid to rid t ...
- For Laughing Out Loud, It's A New VW Campaign
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
"After our sales success recently; there has just been a lot ...
- Wonderful Pistachios Unveils New Get Crackin' Ads
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
The latest 15-second videos for Wonderful Pistachios -- a $30-million campaign launchi ...
- Honda Launches Huge 2013 Accord Push
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
RPA, the long-time agency for Honda, rolls out its new palette ...
- Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?
Show Daily, Gina Lovett - Tuesday, September 18, 2012
A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfoni ...
- What if Social Media Existed In 79 A.D.?
Creative Media Blog, Amy Corr - Monday, September 17, 2012
Thanks to social media and smartphones, breaking news is recorded, posted a ...