- The Webbys Give Nod To Ads And Content
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
In any case, the Webbys this year give top honors to Trib ...
- New Toro Machines: Mowing Time, Two Seconds
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
"It's an absurd level of speed happening in a mysterious way. ...
- Soap Operas Use Innovative Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 30, 2013
"You took my children and I want them back" says a billboa ...
- From Bears To NFL Draft, Pandora's Mother's Day Play
Marketing Daily, Sarah Mahoney - Monday, April 29, 2013
In an effort to ensure it gets as much of the $18 ...
- A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds With Vine
Creative Media Blog, Amy Corr - Monday, April 29, 2013
A&W Restaurants is jumping headfirst into social media with the help ...
- Better Than Death: Jaguar Gets Its Due
Mad Blog, - Friday, April 26, 2013
Call it "anti-branded content." Because for no known reason, the British automoti ...
- Moe's Southwest In National, Social 'Cinco' Promo
Marketing Daily, Karlene Lukovitz - Friday, April 26, 2013
For the past seven years, its 'Cinco de Moe's' promotion has be ...
- Johnson & Johnson Brings On The Corporate Love
Marketing Daily, Karl Greenberg - Saturday, April 27, 2013
The effort, via TBWA\Chiat\Day, shows mothers and fathers with their children, children-to-b ...
- Swatch, Seiko Celebrate Big At Baselworld
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2013
While much of the marketing world may be buzzing about Apple's loomi ...
- Scott Naturals Offers 'Secret Swap'
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- Children's Hospital Uses Kid-Shot Footage
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2013
Akron Children's Hospital has enlisted actual patients to help create its late ...
- Callaway Golf Launches Social LinkedIn Program
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
Callaway Golf Company launched a social media networking campaign on Thursday ...
- Tecate Targets Spanish-Dom U.S. Men
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2013
Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...
- Silverpop Secures $25 Million, Promotes Automation To Social, Mobile
Online Media Daily, Gavin O'Malley - Wednesday, April 24, 2013
To stay nimble, marketing automation firm Silverpop just secured a fresh $ ...
- Salesforce.com Bows Social Campaign Manager
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 23, 2013
Designed to compliment its other cloud-based services, Salesforce.com just rolled out Social.c ...
- Macy's Claims First All-American Crowd-Sourced Ads
Marketing Daily, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, April 24, 2013
Kissing cousins. A chocolate-chip cookie's love story. Let's launch! ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Macy's Claims First All-American Crowdsourced Ads
MediaDailyNews, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...
- TWC Launches STEM Campaign To Promote Science, Tech
MediaDailyNews, Steve McClellan - Monday, April 22, 2013
Time Warner Cable has launched a new segment of its $100 milli ...
- Tecate Bows Spanish-Language Campaign Targeting Men
MediaDailyNews, Erik Sass - Monday, April 22, 2013
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic m ...
- MasterCard Lets Cardholders Watch Beyonce
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
MasterCard has launched a digital marketing campaign offering cardholders the chance ...
- A Campaign That Uses Its Noodle, Literally
Creative Media Blog, Amy Corr - Monday, April 22, 2013
Nothing beats indulging in various ethnic cuisines while on vacation but wh ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Ask.com Rolls Out A Series Of TV Ads
Online Media Daily, Laurie Sullivan - Friday, April 19, 2013
Ask.com will launch a national TV campaign Monday showcasing common questions a ...
- Volvo: Image-Obsessed Need Not Apply
Marketing Daily, Karl Greenberg - Wednesday, April 17, 2013
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossov ...
- QSR Marketers Resonate With 2 Generations
MediaDailyNews, David Goetzl - Wednesday, April 17, 2013
Maybe the generations have different tastes, but five restaurant marketers have fou ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- JD's Gentleman Jack Gets First Integrated Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
The campaign's creative uses the concept of a "secret society" dubbed "T ...