- CBS, Nielsen To Measure Cross-Media TV, Radio Campaigns
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Looking to better sell its entire reach for local media advertisers, C ...
- Denny's Native Campaign Yields High Engagement
Marketing Daily, Karlene Lukovitz - Wednesday, October 30, 2013
The "Build Your Own Pancakes Challenge" employed videos and trivia to dri ...
- Kia Brings Back Blake As Optima Superhero
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
The first ad, in 60- and 30-second versions, acts like a '70s-sty ...
- NEW! Walmart Canada Pays Homage To Moms That Live For Halloween
Out to Launch, Amy Corr - Thursday, October 31, 2013
Walmart Canada launched a TV campaign for Halloween starring a mother w ...
- Protection 1 Guards Everything (Including Cookies)
Marketing Daily, Aaron Baar - Tuesday, October 29, 2013
Protection 1, which offers business and home security, has enlisted sports rad ...
- NEW! VW Canada Creates Interactive Music Video With Walk Off The Earth
Out to Launch, Amy Corr - Wednesday, October 30, 2013
Canadian band Walk Off The Earth teamed up with Volkswagen Canada ...
- Snapple Reenacts Creation Of The 'High-Five'
Out to Launch, Amy Corr - Wednesday, October 30, 2013
With the World Series in full swing, let’s take a look ...
- Partners For Mental Health Aim To Slam Door On Teenage Suicide
Out to Launch, Amy Corr - Wednesday, October 30, 2013
The Partners for Mental Health, a charitable organization that transforms the w ...
- Visa Asks Viewers To Tweet Their Football Fantasies
Out to Launch, Amy Corr - Wednesday, October 30, 2013
Zombies, werewolves and gorillas, oh my! Let's launch! ...
- U.S. Potato Board Partners With Hungry Girl
Marketing Daily, Karlene Lukovitz - Monday, October 28, 2013
Lisa Lillien -- who has frequently expressed her love of potatoes ...
- NEW! Zombies Feverishly Hunt And Grunt For 'Walking Dead'-Themed Scratch-Offs
Out to Launch, Amy Corr - Tuesday, October 29, 2013
If there’s one theme in advertising lately, it’s zombies. And I’m n ...
- Direct-Mail Campaign Shines Light On Hidden Bank Fees
Creative Media Blog, Amy Corr - Monday, October 28, 2013
When saving for one's retirement, every little bit helps. Sometimes retirement pl ...
- Empower Your Campaign With Facebook's Power Editor
Marketing: Causes, Lauren Kade - Monday, October 28, 2013
If you're relatively new to Facebook Advertising, you may not have explor ...
- NEW! Gorilla Glue Makes Parody Video Of Bruno Mars' 'Gorilla'
Out to Launch, Amy Corr - Monday, October 28, 2013
Gorilla Glue wasted no time in creating a parody video for Bru ...
- NEW! Mizuno Debuts Super/Natural Running
Out to Launch, Amy Corr - Friday, October 25, 2013
To launch the Wave Prophecy 3 running shoe, Mizuno added a supernatur ...
- Toyota Taps Aziatix For Corolla
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's fir ...
- NEW! Agency Takes Advantage Of Twitter Bug To Promote 'Teen Wolf' Season Premiere In France
Out to Launch, Amy Corr - Thursday, October 24, 2013
To promote the season three premiere of "Teen Wolf" on Oct. 2 ...
- Toys R Us Unrolls #WishinAccomplished For Holiday
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2013
The TV spots star a busload of kids -- almost 100, select ...
- NEW! 'The New York Times' Runs Two Blank Pages... On Purpose
Out to Launch, Amy Corr - Wednesday, October 23, 2013
If you have a physical copy of today’s New York Times clo ...
- Penny Loafer Shoes, And Penny, Get Makeover In Print Campaign
Out to Launch, Amy Corr - Wednesday, October 23, 2013
My penny loafers didn’t look this stylish when I was growing u ...
- McDonald's Germany Launches 'McMission' App
Out to Launch, Amy Corr - Wednesday, October 23, 2013
Random iPhone App of the week: McDonald’s Germany launched an augmented reali ...
- Papa Murphy's Shows The Scary Side Of Trick-Or-Treating
Out to Launch, Amy Corr - Wednesday, October 23, 2013
Never go grocery shopping on an empty stomach, and never let yo ...
- XFINITY Pays Homage To Extreme Sports Fans
Out to Launch, Amy Corr - Wednesday, October 23, 2013
The New York Times intentionally runs two blank pages. Fast-moving zombies. Let ...
- New York State Extends 'Get Outta Town'
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
A new deal between the governor's office and the Metropolitan Transportation Authori ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- NEW! Climate Reality Project Calculates An Individual's Cost Of Carbon
Out to Launch, Amy Corr - Tuesday, October 22, 2013
The Climate Reality Project is launching its 3rd annual global broadcast ...
- Sniff 'N Smack: LG Mobile Banners Sniff Out And Talk Performance Smack To Your Current Smartphone
Creative Media Blog, - Monday, October 21, 2013
It's great to discover more and more brand marketers beginning to levera ...
- Love Is In The Air
Marketing: Travel, Harvey Chipkin - Monday, October 21, 2013
Love seems to work when it comes to branding a destination. Virgin ...
- NEW! Tim Hortons Encourages Consumers To Make Art From Coffee Grounds
Out to Launch, Amy Corr - Monday, October 21, 2013
Tim Hortons tastes great and is fun to play with. The bra ...
- NEW! Sears' DieHard Battery Will Survive Zombie Apocalypse
Out to Launch, Amy Corr - Friday, October 18, 2013
The latest brand to jump on the zombie bandwagon is Sears' DieHard ...