- Snickers Debuts 'Godzilla' Ad During Academy Awards
MAD, Amy Corr - Friday, February 28, 2014
And the Oscar for friendliest fire-breathing monster goes to... Godzilla? Snickers wi ...
- LG, StrawberryFrog NY Believe "It's All Possible"
MAD, Larissa Faw - Friday, February 28, 2014
A new branding campaign introduces both a new tagline and visual lo ...
- Samsung Spotlights Paralympians' Commitment
Marketing Daily, Aaron Baar - Friday, February 28, 2014
"We want people to realize that the Paralympics are just as exciti ...
- Costa Rica Launches New Effort, Tag And Direction
Marketing Daily, Karl Greenberg - Thursday, February 27, 2014
The campaign, which also dispenses with "No Artificial Ingredients" for a mo ...
- NEW! Cow Poop, And Anne Heche, Promote EARTH University
Out to Launch, Amy Corr - Thursday, February 27, 2014
EARTH University, a nonprofit university based in Costa Rica that specializes ...
- Lexus' Native Integration Drives 6M Social Impressions
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 27, 2014
While scalability remains a concern, native ad campaigns are delivering big resul ...
- NEW! Captain Obvious States The Obvious In Hotels.com Campaign
Out to Launch, Amy Corr - Wednesday, February 26, 2014
Hotels.com is the clear destination for booking a room. Or should ...
- 72andSunny Lands Truth Campaign
MAD, Steve McClellan - Tuesday, February 25, 2014
Anti-tobacco group Legacy has selected MDC Partners' 72andSunny as the new creati ...
- VisitBritain Launches Global Tourism Blitz
MAD, Larissa Faw - Tuesday, February 25, 2014
The campaign puts an emphasis on sites outside of London, which h ...
- Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
Marketing Daily, Karlene Lukovitz - Tuesday, February 25, 2014
The legendary singer was a huge Jack Daniel's fan - sipping ...
- New! 'Got Milk' Tagline Scrapped, Replaced With 'Milk Life'
Out to Launch, Amy Corr - Monday, February 24, 2014
Bank turns ATMs into GAYTMs. Bates Motel site keeps visitors in t ...
- NEW! ANZ Bank Turns ATMs Into GAYTMs
Out to Launch, Amy Corr - Tuesday, February 25, 2014
ANZ Bank is a proud partner of the 2014 Sydney Gay a ...
- Hefty Makes Trash Day Look Sexy
Out to Launch, Amy Corr - Wednesday, February 26, 2014
Hefty is bringing sexy back... to trash day. ...
- Lady Luck Will Find You, Augmented-Reality Style
Out to Launch, Amy Corr - Wednesday, February 26, 2014
Lady Luck found a series of visitors to Los Angeles entertainment compl ...
- Budweiser Wants MLB's Opening Day Declared National Holiday
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 25, 2014
Coming off its social success at the Super Bowl, Budweiser is aga ...
- JCPenney To Break New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, February 24, 2014
JCPenney is again using the Academy Awards to introduce a new spri ...
- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- The Role Of DSPs In Audience Extension
MediaDailyNews, Brian Dolan - Tuesday, February 25, 2014
Executing audience extension involves two key tool sets: gathering audience data usi ...
- Ads With Same-Sex Couples Abound, Some Making Tolerance Message During Olympics
Around the Net In Media, Phyllis Fine - Sunday, February 23, 2014
February has been a big month for debuts of ad campaigns featuri ...
- Coke Mocks Social-Media Addiction
The Social Graf, Erik Sass - Monday, February 24, 2014
In an age when every big brand seems to be falling ov ...
- Dr Pepper, Telemundo Media Launch Multiplatform 'Unico" Campaign
MAD, Larissa Faw - Thursday, February 20, 2014
Interpublic's Deutsch LA is the creative agency that conceived and developed t ...
- Katz Radio Launches Health Care Strategies Group
MediaDailyNews, Erik Sass - Thursday, February 20, 2014
Katz Radio Group is launching a new Health Care Strategies Group servi ...
- NEW! 'Life Is A Beautiful Sport' In Lacoste's First TV Ad
Out to Launch, Amy Corr - Thursday, February 20, 2014
"Life is a Beautiful Sport" is the new tagline for Lacoste a ...
- Oberto's Protein Builds Pro Athletes
Marketing Daily, Aaron Baar - Wednesday, February 19, 2014
"It's really all about informing Americans, especially those who are active, abo ...
- TaylorMade Jet Speeds Are 'Go'
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in whi ...
- McDonald's Launches Eastern New England Push
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
In addition to promoting McDonald's' coffee and breakfast menu, the new campai ...
- Hitch Your Campaign To A Star
Marketing: Entertainment, Alison Hill - Thursday, February 20, 2014
Using celebrities to promote your brand ...
- NEW! Sony's 'Separate Together' Film Features Miniature Railroads, Towns And Cameras To Take A Closer Look
Out to Launch, Amy Corr - Wednesday, February 19, 2014
Last month, Sony Electronics launched "Join Together," a 90-second spot that celebrat ...
- Studios Spend Lavishly In Final Ad Push For Oscar-Nominated Films
Around the Net In Media, Phyllis Fine - Tuesday, February 18, 2014
In the final weeks of the race to win Academy Awards, mov ...
- On Instagram, Calvin Gives Undies A Selfie Twist
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2014
For all those who have been fretting that there just aren't enou ...