- Big Lots, Hoping To Cast Spell On Shoppers, Co-opts Santana Classic
MAD, Larissa Faw - Friday, October 30, 2015
'Black Magic Woman,' becomes 'Black Friday Woman' in the discount chain's holid ...
- NEW! Carlsberg Creates Beer'd Beauty Products To Support Movember
Out to Launch, Amy Corr - Friday, October 30, 2015
When Carlsberg beer created "Beer Beauty," a line of male grooming produc ...
- Stoli's Mobile 'Vodka' Campaign Is Shaken, Not Stirred
Mobile Marketing Daily, Ben Frederick - Thursday, October 29, 2015
Stoli's "The Vodka" campaign received an experimental makeover for mobile, layering ...
- NEW! Winter Is Coming -- Nike Athletes Celebrate With 'Snow Day'
Out to Launch, Amy Corr - Thursday, October 29, 2015
Winter is coming, and Nike athletes welcome the season with open ar ...
- Tribune Publishing Launches In-House Branded Content Agency
Publishers Daily, Erik Sass - Friday, October 30, 2015
More and more publishers are bringing branded content creation in-house. Tribune Publishi ...
- Say Cheese: Jarlsberg's 'Make A Sandwish' Campaign
MAD, Larissa Faw - Wednesday, October 28, 2015
Developed by Perfect Fools, the "Make a Sandwish" campaign asks fans ...
- WPP's Sorrell New Poster Boy For WSJ's 'Make Time' Campaign
MAD, Steve McClellan - Wednesday, October 28, 2015
WPP CEO Martin Sorrell usually has a lot to say on a ...
- NEW! Celebrate 'Day Of The Dead' With Muertogram Skull Selfies
Out to Launch, Amy Corr - Wednesday, October 28, 2015
To celebrate el Dia de los Muertos (Day of the Dead), t ...
- Conde Nast's 23 Stories Creates Branded Content For Cadillac
Publishers Daily, Erik Sass - Wednesday, October 28, 2015
Conde Nast's in-house branded content studio, 23 Stories, has partnered with Cadill ...
- 5 Things Marketers Still Don't Get About Programmatic
Real-Time Daily, Dennis Buchheim - Thursday, October 29, 2015
Rapid advances in the industry have caused confusion about the best practic ...
- Litmus Raises $49M To Up Global Expansion, Optimize Campaigns
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Litmus today announced a $49 million investment to improve email workflow a ...
- MTV, Y&R Launch 'Freedom' Country To Aid Syrian Refugees
MAD, Larissa Faw - Tuesday, October 27, 2015
The companies have launched a social advocacy campaign to encourage young peop ...
- NEW! With General Mills' Removal Of Artifical Flavors, Casting Calls Begin For Real Trix Rabbit
Out to Launch, Amy Corr - Tuesday, October 27, 2015
Holiday ads: too soon? Delta Faucet celebrates mess makers. Let's launch! ...
- Malcolm McDowell Is Down With Lunchables Uploaded
Out to Launch, Amy Corr - Wednesday, October 28, 2015
Malcolm McDowell is an unlikely spokesperson for Lunchables Uploaded, as evident ...
- Autotrader Shows Man's Journey Through Life Via Car Purchases
Out to Launch, Amy Corr - Wednesday, October 28, 2015
Am I alone in thinking that brands not typically associated with consum ...
- Agencies Unite To Push Ad Club's Diversity Initiative
MAD, Larissa Faw - Monday, October 26, 2015
Advertising Club of New York in partnership with Attention, a social med ...
- Google's Vision Of The Connected Home
MAD, Larissa Faw - Monday, October 26, 2015
A new campaign, "Magic Of Home," showcases the smart technologies being develop ...
- NEW! Delta Faucet Celebrates Mess Makers
Out to Launch, Amy Corr - Monday, October 26, 2015
The latest TV spot for Delta Faucet pays tribute to those w ...
- Schwan's Retools College Football Campaign, Drops Stadium Sponsorships
MAD, Larissa Faw - Friday, October 23, 2015
The campaign, from digital agency HelloWorld, includes sweepstakes, radio and digital initiative ...
- NEW! Toys "R" Us Launches Holiday Campaign
Out to Launch, Amy Corr - Friday, October 23, 2015
I'm all about heartwarming holiday ads, when it's the holiday season. It ...
- Headphones Campaign Invites Audiophiles To Build 'Monument In Sound'
Content Marketing Insider, Thom Forbes - Friday, October 23, 2015
Most teaser campaigns are more about anticipation than participation, more like looki ...
- Baldwin& Creates Human Billboard To Convey Red Hat's Open Source Savvy
MAD, Larissa Faw - Thursday, October 22, 2015
The activation demonstrated collaboration both physically and virtually by filming sixty-three voluntee ...
- NEW! Hulu Launches Broadcast, Online Ad: 'Come TV With Us'
Out to Launch, Amy Corr - Thursday, October 22, 2015
Is it just me or does Hulu's new tagline, "Come TV Wi ...
- Lincoln And McConaughey Help Perception, Not Consideration
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2015
New ads are having a salubrious influence on brand perception, but n ...
- NEW! Donate Your Brain To Takis Zombies This Halloween Season
Out to Launch, Amy Corr - Wednesday, October 21, 2015
If Takis rolled corn tortilla chips receive 1 million donated brains v ...
- New Perry Ellis Campaign: 'Trousers That Flex' And Wash 'N Wear Suits
MAD, Larissa Faw - Tuesday, October 20, 2015
A new campaign is designed to address to two insights uncovered ...
- NEW! Stephen Curry, Jamie Foxx Star In Latest Under Armour Basketball Ad
Out to Launch, Amy Corr - Tuesday, October 20, 2015
Halloween ads. A ton of "Star Wars" memorabilia in Kraft Mac &am ...
- DAN Paris Creates Device To Keep Tech Devices Out Of The Bedroom
Out to Launch, Amy Corr - Wednesday, October 21, 2015
We're all guilty of bring the tech devices to the bedroom, whi ...
- TD Bank Campaign Is Heavy On Hollywood Drama
Out to Launch, Amy Corr - Wednesday, October 21, 2015
TD Bank launched a series of TV and cinema ads that a ...
- Coldwell Banker Launches First Halloween Ad
Out to Launch, Amy Corr - Wednesday, October 21, 2015
Nothing makes a house a home like a great set of Hallowe ...