- Living Proof Gets Real About Older Women
MAD, Larissa Faw - Monday, February 29, 2016
Developed with Mechanica, the #AgeWisely concept was created to ignite a larg ...
- Campbell Ewald Unveils First Work For Travelocity
MAD, Larissa Faw - Monday, February 29, 2016
However, unlike previous campaigns that encouraged consumers to just get out a ...
- NEW! 100 Years In The Making, Boy Scouts Sell Milk Alongside Girl Scouts Selling Cookies
Out to Launch, Amy Corr - Monday, February 29, 2016
An event that surprisingly didn't take place sooner, the Girl Scouts team ...
- New York Aims To Attract Snow Lovers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 29, 2016
New York will spend $500,000 to create a winter tourism advertising campaig ...
- Keds Proclaims 'Ladies First' With Celeb-Backed Campaign
MAD, Larissa Faw - Friday, February 26, 2016
Keds is celebrating its 100th anniversary with a campaign that champions fema ...
- Bud Light Brings Back Schumer, Rogen For Oscars
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
Anheuser-Busch's Bud Light brand brought back actor-comedians Amy Schumer and Seth Rog ...
- NEW! Boneshaker Beer Ad Pokes Fun At Typical Beer Cliches
Out to Launch, Amy Corr - Friday, February 26, 2016
Amsterdam Brewery launched a fun campaign for its Boneshaker Unfiltered India Pa ...
- Y&R Helps Decking And Railing Maker Show Its Fashionable Side
MAD, Larissa Faw - Thursday, February 25, 2016
Developed by Y&R NY, the ads are designed to make Azek lo ...
- Checker's & Rally's Tells BK It's 'Time To Compare Wieners'
MAD, Steve McClellan - Thursday, February 25, 2016
While filled with double entendres, this big swinging wiener rumble is sa ...
- Strongbow Recommits To Sir Patrick Stewart
Marketing Daily, Tanya Gazdik - Friday, February 26, 2016
Heineken USA's Strongbow Hard Apple Ciders has renewed its relationship with S ...
- Zappos, Arby's Leap Day Ad Campaigns Spark Creativity
MediaDailyNews, Laurie Sullivan - Thursday, February 25, 2016
Online retailer Zappos took a cue from REI's move to close i ...
- PlaceIQ Partners With LiveRamp For Addressable TV Campaigns
Mobile Marketing Daily, Ben Frederick - Thursday, February 25, 2016
Running across three verticals (retail, automotive, and tourism), the campaigns targeted househol ...
- NEW! Strongbow Hard Cider Campaign Features Actor Patrick Stewart
Out to Launch, Steve McClellan - Thursday, February 25, 2016
Strongbow Hard Cider announced Thursday the launch of its latest TV campai ...
- Perfect Fools Taps Vine Star For Wybo Vodka
MAD, Larissa Faw - Wednesday, February 24, 2016
Polish vodka brand Wyborowa Wodka (Wybo) is teaming with Swedish-based agency Perfe ...
- NEW! Hard Work Pays Off In Santa Margherita Wines Ad
Out to Launch, Amy Corr - Wednesday, February 24, 2016
Santa Margherita Wines launched "For Who You Are," a TV spot th ...
- Arnold Worldwide Helps Millennials Get Over Realtor Anxiety
MAD, Larissa Faw - Tuesday, February 23, 2016
A new campaign, "Get Realtor," features an online video series that tak ...
- New Ads And A Branding Makeover For KERA
MAD, Larissa Faw - Tuesday, February 23, 2016
Ad shop Commerce House created everything from a new logo to n ...
- Texas Tourism Highlights Traveler Discoveries
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2016
The campaign targets Boomer, Millennial and Gen X travelers, with an emphas ...
- This Oscar Season, Think Beyond The Red Carpet
MediaDailyNews, Richard Hall - Wednesday, February 24, 2016
The Oscars awards show is a perfect example of a bigger tre ...
- NEW! Under Armour Launches 90-Second Tribute To US Women's Gymnastic Team
Out to Launch, Amy Corr - Tuesday, February 23, 2016
Photoshop of horrors in SI's Swimsuit issue. Captain Obvious to run f ...
- Farmers Insurance Campaign Highlights Wacky, But True, Customer Claims
Out to Launch, Amy Corr - Wednesday, February 24, 2016
Farmers Insurance launched a delightful campaign highlighting the strange but true clai ...
- 'How Boston Gets Engaged' Comes With A Twist
Out to Launch, Amy Corr - Wednesday, February 24, 2016
Kids these days. Long's Jewelers in Boston launched an online video ...
- Unbranded Chevy Malibu Mistaken For Luxury Car
Out to Launch, Amy Corr - Wednesday, February 24, 2016
Take away the logos from a 2016 Chevy Malibu and consumers thi ...
- Clarins Turns To Maxus For Beauty Campaign
MAD, Larissa Faw - Monday, February 22, 2016
Clarins initially turned to its media agency to research effective strategies ...
- Jet Blue: Consensus Builder
MAD, Steve McClellan - Monday, February 22, 2016
JetBlue ran a social experiment on one of its flights and turn ...
- SITO Mobile Aids Political Marketers Targeting Millennials, Minorities
Mobile Marketing Daily, Ben Frederick - Monday, February 22, 2016
SITO Mobile announced the launch today of a new product for politic ...
- NEW! Captain Obvious To Run For President... Literally
Out to Launch, Amy Corr - Monday, February 22, 2016
Captain Obvious, the brand ambassador for Hotels.com, announced his intentions of runni ...
- Appboy's Mobile 'Accelerator' Pitch
MAD, Larissa Faw - Friday, February 19, 2016
According to Appboy, its new Accelerator platform helps customers in a chaot ...
- Judge Tosses Starbucks/72andSunny Copyright Suit
MAD, Steve McClellan - Friday, February 19, 2016
Maya Hayuk, the artist who filed the lawsuit, wants the judge ...
- NEW! Stolichnaya Runs Naked Ad In Playboy's First Nude-Free Issue
Out to Launch, Amy Corr - Friday, February 19, 2016
Stolichnaya vodka launched a pair of "naked" ads to offset the Mar ...