- Global Ad Exchange Seeks To Solve Quality Inventory Dilemma
Online Media Daily, Laurie Sullivan - Tuesday, August 31, 2010
A Dentsu subsidiary will give U.S. and European advertisers a portal in ...
- Adap.tv Open Video Marketplace Launches Brand Impact
Online Media Daily, Laurie Sullivan - Friday, August 27, 2010
Adap.tv launched the Brand Impact offering in its marketplace with a varie ...
- MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc.
MediaDailyNews, Joe Mandese - Friday, August 20, 2010
MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves ...
- Ad Auction Marketplace Debuts Futures Market, Predictive Pricing Model
Online Media Daily, Gavin O'Malley - Wednesday, August 18, 2010
Auction marketplace AdBidCentral on Wednesday debuted a media futures platform for med ...
- Report: Nearly 17% Of Exchange Ads 'High Risk'
Online Media Daily, Gavin O'Malley - Wednesday, August 11, 2010
During the second quarter of the year, the highest-risk inventory was serv ...
- Clearspring Enters Ad-Data Business
Around the Net In Media, Fern Siegel - Thursday, August 5, 2010
The rise of ad exchanges and audience-based buying strategies has led widg ...
- BrightRoll Launches Video Ad Exchange
Online Media Daily, Mark Walsh - Wednesday, August 4, 2010
Earlier this year, video ad company Adap.tv launched a video ad exchan ...