- Publisher Debate: How Private Exchanges Increase Inventory Control And Solve Channel Conflict
Online Media Daily, Manny Puentes - Tuesday, November 22, 2011
The debate among premium publishers and DSPs begs one simple question: "Wi ...
- Conde Nast Debuts Private Ad Exchange
MediaDailyNews, Erik Sass - Tuesday, November 15, 2011
While online ad networks have been criticized by some publishers for drivi ...
- Social, Mobile Ramp Up Ad Dollars, Interactive On Rise
Online Media Daily, Mark Walsh - Wednesday, November 9, 2011
When it comes to ad spending, ad exchanges, social media and mobi ...
- Google Adds Mobile App Inventory To Exchange
Online Media Daily, Mark Walsh - Monday, November 7, 2011
Google announced Monday that it will make in-app inventory from its AdM ...