- OpenX Opens New Front In War On Bots: Puts Humans On The Line
Online Media Daily, Joe Mandese - Wednesday, August 28, 2013
In an effort to win the war on bots, online ad exchan ...
- AOP Chair Calls For Pubs To Embrace Private Ad Exchanges
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 27, 2013
John Barnes, chairman of the Association of Online Publishers (AOP), told T ...
- Yesterday's Nasdaq Glitch Provides Today's Quote Of The Day
Real-Time Daily, Tyler Loechner, Joe Mandese - Friday, August 23, 2013
Warwick Business School Assistant Professor of Finance, Arie Gozluklu, on yesterday's Nasd ...
- Real-Time With News Corp.'s Greg Clayman On The New Exchange
RTBlog, Tyler Loechner - Friday, August 23, 2013
I asked News Corp.'s Greg Clayman to explain the upside of t ...
- Facebook Forges Ahead With Mobile Rich Media Ads Via PointRoll Agreement
Mobile Marketing Daily, Tyler Loechner - Thursday, August 22, 2013
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 201 ...
- News Corp. Unveils Global Programmatic Exchange: Says 'Third Parties No Longer Invited To The Party'
Online Media Daily, Joe Mandese - Wednesday, August 21, 2013
News Corp. this morning unveiled plans to launch a "global programmatic advertisi ...
- Ad Nets Brace For Programmatic Shakeout, Will News Corp. Be First Of Many?
Real-Time Daily, Tyler Loechner - Wednesday, August 21, 2013
Ad networks are bracing for the loss of some of the mo ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
On the heels of last week's deal naming Adap.tv its primary automati ...
- Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already Served
MediaDailyNews, Joe Mandese - Thursday, August 8, 2013
In a development bound to send ripples across both Madison Avenue a ...
- Smaato Taps Vogel As SVP Of Premium Advertising
Real-Time Daily, Tyler Loechner - Friday, August 2, 2013
Mobile real-time bidding (RTB) ad exchange Smaato this week hired Andy Vog ...
- No Cookie Needed: Triton's a2x Platform Adds Behavioral Targeting Through Semcasting Partnership
Real-Time Daily, Tyler Loechner - Thursday, August 1, 2013
Triton Digital, operators of the a2x programmatic audio exchange, are expected ...