- The Dark Side Of The Apple
RTBlog, Tyler Loechner - Friday, December 27, 2013
Adweek recently reported that Apple is building a real-time bidding (RTB) platfo ...
- Thinknear, Placed To Show Mobile Ad Impact On Foot Traffic
MoBlog, Steve Smith - Wednesday, December 18, 2013
Mobile ad network Thinknear is promising to help retailers tie their mobi ...
- 'Tis The Season: Gift Givers Most Expensive Audience To Target On Digital Exchanges
Real-Time Daily, Tyler Loechner - Wednesday, December 18, 2013
It's no secret that marketers spend more in the months leading ...
- Competition For Biddable Mobile Inventory Triples, Interest In Private Exchanges Rises
Real-Time Daily, Tyler Loechner - Monday, December 16, 2013
Competition for mobile advertising space available for real-time bidding (RTB) has increas ...
- The Catalyst(s) Behind Mobile Private Exchanges
RTBlog, Tyler Loechner - Monday, December 16, 2013
Private exchanges have very publicly become a strategy of note this ye ...
- Twitter's MoPub Launches Native Ads
Real-Time Daily, Mark Walsh - Thursday, December 12, 2013
Twitter-owned mobile ad exchange MoPub on Thursday introduced a native ad produ ...
- TapSense Launches Tech For Mobile Private Exchanges, Says RTB Will Account For 80% Of Its Transactions
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Mobile marketing platform TapSense today announced the launch of its private real-ti ...
- Conversions On RTB Exchanges Up 20% On Black Friday, 32% On Cyber Monday
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Netmining has released data comparing traffic volume from Thanksgiving through Cyber Mond ...
- LiveRail Eyeing Late 2014 IPO
Around the Net in Real-Time, Tyler Loechner - Tuesday, December 3, 2013
TechCrunch has reported that online video ad exchange LiveRail is eyeing ...
- Smaato Adds Location Data To Mobile RTB Exchange Via Partnership
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Smaato, a mobile real-time bidding (RTB) exchange, and Factual, a location da ...