- Time Inc. Taps Google For Programmatic Sales
MediaDailyNews, Erik Sass - Wednesday, February 26, 2014
Time Inc. has partnered with Google to launch a global programmatic advertisi ...
- Google Forms Private Programmatic Exchange With Local Media Consortium
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Google on Monday announced it has struck a deal with the Loc ...
- Opera Mediaworks Launches Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Mobile ad platform Opera Mediaworks on Monday announced the launch of t ...
- TripleLift Unveils 'Native Ad Exchange'
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 11, 2014
Adweek on Tuesday posted a piece featuring TripleLift, a startup looking ...
- Exchanges Are Cost-Efficient, But At What Cost?
RTBlog, Tyler Loechner - Wednesday, February 12, 2014
Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 20 ...
- Tracking Data Boosts CPMs On Ad Exchanges
Online Media Daily, Wendy Davis - Monday, February 10, 2014
Online ad exchanges command higher rates when they have access to da ...
- Vungle Raises Another $17 Million, Launches Mobile Video Ad Exchange
Mobile Marketing Daily, Mark Walsh - Thursday, February 6, 2014
With the new infusion of capital, the company plans to launch ...
- Airpush, OpenX Launch Private Mobile Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 4, 2014
Airpush and OpenX this week announced a partnership to launch a n ...
- Mobile RTB Global Spend Up 466% In 2013, With U.S. Portion Two-Thirds In Q4
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
Mobile real-time bidding (RTB) ad exchange Smaato on Wednesday released its glob ...