- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
Real-Time Daily, Jayant Kadambi - Tuesday, April 29, 2014
Advertisers want assurance that they can reach their target audience with a ...
- Number Of Mobile RTB Auctions Increased 132% In Q1
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
Competition for biddable ad inventory in mobile heated up significantly last quarte ...
- Available Inventory, Clicks And 'Premium' All Growing In Mobile
RTBlog, Tyler Loechner - Wednesday, April 23, 2014
Vserv.mobi, a mobile ad network that has recently repositioned itself as ...
- Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time Data
RTBlog, Tyler Loechner - Monday, April 21, 2014
Included in the real-time-ification of media trading is a hunger for fast ...
- Twitter Offers App Install Ads, Uses MoPub To Go Beyond Tweets
Around the Net in Real-Time, Tyler Loechner - Thursday, April 17, 2014
Advertising Age on Thursday wrote that Twitter will use MoPub, the mobi ...
- Twitter Introduces Mobile App Install Ads
Mobile Marketing Daily, Mark Walsh - Thursday, April 17, 2014
Taking another page from Facebook, Twitter is rolling out new ad too ...
- Telefonica And Blackstone Launch Mobile Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 16, 2014
TechCrunch this week reported that Telefonica, a Madrid-based telecommunications provider, has partner ...
- MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
In-app ads have risen to the top of a mobile marketer's to- ...
- Jumpstart Taps Rubicon, Launches Private Exchange For Auto Marketers
Real-Time Daily, Tyler Loechner - Wednesday, April 9, 2014
Jumpstart Automotive Group has partnered with Rubicon Project to launch a priva ...
- Adiant Catches The Wave, Launches Native RTB Exchange
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
Perhaps no trend has been more apparent thus far in 2014 th ...
- AppFlood Rolls Out China's 'First Mobile' DSP, RTB Ad Exchange
Real-Time Daily, Laurie Sullivan - Tuesday, April 8, 2014
China's mobile advertising network AppFlood began Tuesday rolling out a real-time biddi ...
- From Network To Exchange? Vserv.mobi Launches RTB Platform
Real-Time Daily, Tyler Loechner - Tuesday, April 8, 2014
Vserv.mobi, a mobile ad network with a focus on emerging markets, ...