- InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Mobile ad network InMobi on Thursday announced it has launched a programmat ...
- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- The Fraud Problem On Video Exchanges
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 28, 2014
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Vid ...
- SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional Leadership
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
SpotXchange on Wednesday announced a number of new hires as well ...
- Thinknear Bows Location Accuracy Index For Mobile Ads
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Location data is the "killer app" of mobile advertising and marketing, b ...
- PulsePoint Lands Former About.com CEO Jean As COO
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Je ...
- PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile
Real-Time Daily, Tyler Loechner - Friday, May 16, 2014
In a bid to capitalize on two of the largest trends ...
- Ad Tech's QAG-mire
RTBlog, Tyler Loechner - Wednesday, May 14, 2014
The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assuran ...
- Slow Progress For Ad Quality On Exchanges
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
Ad viewability may be one of the most important issues for digit ...
- Vindico Grades Over 50% Of Ad Net, Exchange Video Inventory 'D' Or 'F'
Real-Time Daily, Tyler Loechner - Thursday, May 1, 2014
Digital video ad platform Vindico on Thursday released its 2013 Annual Repor ...
- To Twitter And Beyond With New Integrated Mobile Ad Exchange
Around the Net In MAD London, Sean Hargrave - Thursday, May 1, 2014
Twitter is set to offer British advertisers and agencies an integrated mobi ...
- Second-Screener Focus And Mass In-App Reach Drive Pincer Movement For Better Numbers From Twitter
London Blog, Sean Hargrave - Thursday, May 1, 2014
Twitter needs to produce some better figures the next time it repor ...