- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- Future Plc Launches 'Global Programmatic Exchange' With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Future plc., a London-based media corporation, has tapped Rubicon Project to laun ...
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Programmatic Insider, Skip Brand - Wednesday, August 27, 2014
Since the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Content marketing platform OneSpot on Tuesday announced it now supports content retargeti ...
- Mobile RTB Spend Up 69% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compar ...
- No Need To Run From Open RTB Exchanges: VivaKi's Bertozzi
Around the Net in Real-Time, Tyler Loechner - Monday, August 25, 2014
Marco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi ...
- As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' Increases
RTBlog, Tyler Loechner - Tuesday, August 26, 2014
It was 32% cheaper to buy ads on social channels in ...
- Facebook 'And' Twitter, Not 'Versus'
RTBlog, Tyler Loechner - Monday, August 25, 2014
Last week's Social Media Insider Summit and Mobile Insider Summit both touch ...
- Business Insider Takes Programmatic Private, Builds Exchange With Rubicon
Real-Time Daily, Tyler Loechner - Thursday, August 21, 2014
Business Insider this week announced it has partnered with Rubicon Project ...
- Vantage Media Launches Private Marketplace Tech
Real-Time Daily, Tyler Loechner - Friday, August 15, 2014
Vantage Media, a supply-side platform (SSP) and ad exchange operator, has announc ...
- RTB Prices: Foreign, Domestic Autos On Different Roads
RTBlog, Tyler Loechner - Friday, August 15, 2014
Given the fact that July is in the heat of the summe ...
- Exchanging The 'Ad Exchange' For Something More Avant-Garde
RTBlog, Tyler Loechner - Monday, August 11, 2014
"I can tell you 'exchange' is the new 'ad network'," a communicatio ...