- Sharethrough Raises $10M In Round Led By British Sky Broadcasting
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Tuesday announc ...
- Native Ad Company Vibrant Enters Programmatic Space
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Vibrant Media, a native ad network, on Thursday announced its official entran ...
- Millennial Acquires Nexage: What's Next For The 2 Exchanges?
RTBlog, Tyler Loechner - Tuesday, September 23, 2014
Mobile ad firm Millennial Media on Tuesday announced its plans to acqui ...
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Real-Time Daily, Joe Mandese - Monday, September 22, 2014
After years of struggling with the fundamental ad technology question -- ...
- Quitting Cold Traffic In RTB's 'Wild West'
RTBlog, Tyler Loechner - Friday, September 19, 2014
"If you're dealing with cold traffic -- traffic that has not alrea ...
- Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
Following through on its promise from last fall to up its ga ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Tablet, App and Rich Media Ads Show Much Stronger Performance
MoBlog, Steve Smith - Tuesday, September 2, 2014
Tablet ads, app ads and video-laden rich media handily drive performance ...