- Amobee Adds Real-Time TV Data To Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Mobile ad firm Amobee on Tuesday announced a partnership that will s ...
- Private Exchanges And 'Velvet Rope' Access To Inventory
RTBlog, Tyler Loechner - Tuesday, March 24, 2015
An audience member at Tuesday's Programmatic Insider Summit in Scottsdale, AZ, to ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- Gravity4 Acquires Retargeting Firm Triggit
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Gravity4, a San Francisco-based marketing firm, on Friday announced its acquisition ...
- Opera Mediaworks Gets In On Private Exchanges
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Opera Mediaworks, a mobile ad platform that operates a mobile ad exchang ...
- Ayuda Launches 4 Programmatic Marketplaces For DOOH
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
Ayuda Media Systems, an out-of-home ad company that created a billboard manageme ...
- Facebook To Launch LiveRail-Powered Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, March 9, 2015
Advertising Age has reported that "Facebook is building an ad exchange th ...
- Millennial Media Reports Q4 Revenue Of $86.4M
Real-Time Daily, Tyler Loechner - Monday, March 9, 2015
Millennial Media, a mobile ad network turned programmatic exchange, has announced i ...
- Index Exchange Hits $200M Run Rate
Around the Net in Real-Time, Tyler Loechner - Friday, March 6, 2015
At the recent IAB Annual Leadership conference, Beet.TV spoke with Andrew Casal ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- DataXu, Adobe, Among FBX 'Shadow Partners'
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 3, 2015
Facebook removed over a dozen companies from its official Facebook Exchange (FB ...